#A72DA0#A72DA0

#A72DA0 is a mid, highly saturated purple. Relative luminance 0.126; OKLCH L 52.8% C 0.201 H 330.5°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#A72DA0
RGB	rgb(167, 45, 160)
HSL	hsl(303, 58%, 42%)
HSV	hsv(303, 73%, 65%)
CMYK	cmyk(0%, 73.1%, 4.2%, 34.5%)
CIE-LAB	lab(42.20, 61.69, -35.95)
CIE-LCH	lch(42.20, 71.40, 329.77°)
OKLab	oklab(52.83% 0.1752 -0.0991)
OKLCH	oklch(52.83% 0.201 330.5)
XYZ	xyz(23.2198, 12.6321, 34.4662)
Luminance	0.1263 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72DA0 #2DA734

analogous

#712DA7 #A72DA0 #A72D63

triadic

#A72DA0 #A0A72D #2DA0A7

tetradic

#A72DA0 #A7712D #2DA734 #2D63A7

square

#A72DA0 #A7712D #2DA734 #2D63A7

split-complementary

#A72DA0 #63A72D #2DA771

monochromatic

#471344 #772072 #A72DA0 #CD44C5 #DA75D4

Accessibility & contrast

On white

5.96

#A72DA0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#A72DA0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72DA0

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72DA0	#FFFFFF	#000000	##FFFFFF
##A72DA0	1.00	5.96	3.53	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2059A3

Deuteranopia (green-blind)

#52699D

Tritanopia (blue-blind)

#AD3D64

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #a72da0;
/* rgb */ color: rgb(167, 45, 160);
/* oklch */ color: oklch(52.8% 0.201 330.5);

Tailwind

colors: {
  custom: {
    50: '#c572bc',
    500: '#a72da0',
    950: '#000000',
  },
}

SCSS

$custom: #a72da0;
$custom-light: #c572bc;
$custom-dark: #000000;

JSON

{
  "hex": "#a72da0",
  "rgb": {
    "r": 167,
    "g": 45,
    "b": 160
  },
  "hsl": {
    "h": 303.443,
    "s": 57.547,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52831,
    "c": 0.20132,
    "h": 330.5
  },
  "luminance": 0.1263
}

Semantic roles & 50–950 ramp

primary

#A72DA0

secondary

#6EC173

accent

#E15047

background

#FCF7FB

surface

#F8EDF6

border

#D1C8D0

text

#130912

muted

#827B81

Preview Lab

Preview with #A72DA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →