#A72D78#A72D78

#A72D78 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.9% C 0.174 H 347.4°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#A72D78
RGB	rgb(167, 45, 120)
HSL	hsl(323, 58%, 42%)
HSV	hsv(323, 73%, 65%)
CMYK	cmyk(0%, 73.1%, 28.1%, 34.5%)
CIE-LAB	lab(40.33, 55.91, -14.46)
CIE-LCH	lch(40.33, 57.75, 345.50°)
OKLab	oklab(50.86% 0.17 -0.0382)
OKLCH	oklch(50.86% 0.174 347.4)
XYZ	xyz(20.2658, 11.4506, 18.9086)
Luminance	0.1145 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72D78 #2DA75C

analogous

#992DA7 #A72D78 #A72D3B

triadic

#A72D78 #78A72D #2D78A7

tetradic

#A72D78 #A7992D #2DA75C #2D3BA7

square

#A72D78 #A7992D #2DA75C #2D3BA7

split-complementary

#A72D78 #3BA72D #2DA799

monochromatic

#471333 #772055 #A72D78 #CD4498 #DA75B3

Accessibility & contrast

On white

6.38

#A72D78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#A72D78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72D78

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72D78	#FFFFFF	#000000	##FFFFFF
##A72D78	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E527A

Deuteranopia (green-blind)

#626775

Tritanopia (blue-blind)

#B3294E

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #a72d78;
/* rgb */ color: rgb(167, 45, 120);
/* oklch */ color: oklch(50.9% 0.174 347.4);

Tailwind

colors: {
  custom: {
    50: '#c5719f',
    500: '#a72d78',
    950: '#000000',
  },
}

SCSS

$custom: #a72d78;
$custom-light: #c5719f;
$custom-dark: #000000;

JSON

{
  "hex": "#a72d78",
  "rgb": {
    "r": 167,
    "g": 45,
    "b": 120
  },
  "hsl": {
    "h": 323.115,
    "s": 57.547,
    "l": 41.569
  },
  "oklch": {
    "l": 0.50864,
    "c": 0.17421,
    "h": 347.4
  },
  "luminance": 0.11448
}

Semantic roles & 50–950 ramp

primary

#A72D78

secondary

#6EC18E

accent

#E18247

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#13080E

muted

#827B7E

Preview Lab

Preview with #A72D78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →