#A72CB4#A72CB4

#A72CB4 is a mid, highly saturated purple. Relative luminance 0.133; OKLCH L 53.9% C 0.218 H 323.7°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX	#A72CB4
RGB	rgb(167, 44, 180)
HSL	hsl(294, 61%, 44%)
HSV	hsv(294, 76%, 71%)
CMYK	cmyk(7.2%, 75.6%, 0%, 29.4%)
CIE-LAB	lab(43.23, 65.37, -46.21)
CIE-LCH	lch(43.23, 80.05, 324.74°)
OKLab	oklab(53.93% 0.1758 -0.129)
OKLCH	oklch(53.93% 0.218 323.7)
XYZ	xyz(25.0745, 13.3137, 44.4203)
Luminance	0.1331 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72CB4 #39B42C

analogous

#632CB4 #A72CB4 #B42C7D

triadic

#A72CB4 #B4A72C #2CB4A7

tetradic

#A72CB4 #B4632C #39B42C #2C7DB4

square

#A72CB4 #B4632C #39B42C #2C7DB4

split-complementary

#A72CB4 #7DB42C #2CB463

monochromatic

#4C1452 #792083 #A72CB4 #C64AD3 #D57CDF

Accessibility & contrast

On white

5.73

#A72CB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#A72CB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72CB4

5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72CB4	#FFFFFF	#000000	##FFFFFF
##A72CB4	1.00	5.73	3.66	5.73
#FFFFFF	5.73	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DB8

Deuteranopia (green-blind)

#456BB1

Tritanopia (blue-blind)

#AA466F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #a72cb4;
/* rgb */ color: rgb(167, 44, 180);
/* oklch */ color: oklch(53.9% 0.218 323.7);

Tailwind

colors: {
  custom: {
    50: '#c573cb',
    500: '#a72cb4',
    950: '#000000',
  },
}

SCSS

$custom: #a72cb4;
$custom-light: #c573cb;
$custom-dark: #000000;

JSON

{
  "hex": "#a72cb4",
  "rgb": {
    "r": 167,
    "g": 44,
    "b": 180
  },
  "hsl": {
    "h": 294.265,
    "s": 60.714,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53933,
    "c": 0.218,
    "h": 323.7
  },
  "luminance": 0.13312
}

Semantic roles & 50–950 ramp

primary

#A72CB4

secondary

#7DC775

accent

#E44453

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72CB4

Body copy rendered with the generated semantic roles for this colour.

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