#A72BB4#A72BB4

#A72BB4 is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 53.9% C 0.219 H 323.8°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#A72BB4
RGB	rgb(167, 43, 180)
HSL	hsl(294, 61%, 44%)
HSV	hsv(294, 76%, 71%)
CMYK	cmyk(7.2%, 76.1%, 0%, 29.4%)
CIE-LAB	lab(43.12, 65.68, -46.38)
CIE-LCH	lch(43.12, 80.41, 324.77°)
OKLab	oklab(53.86% 0.1766 -0.1295)
OKLCH	oklch(53.86% 0.219 323.8)
XYZ	xyz(25.0377, 13.2401, 44.4080)
Luminance	0.1324 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72BB4 #38B42B

analogous

#622BB4 #A72BB4 #B42B7C

triadic

#A72BB4 #B4A72B #2BB4A7

tetradic

#A72BB4 #B4622B #38B42B #2B7CB4

square

#A72BB4 #B4622B #38B42B #2B7CB4

split-complementary

#A72BB4 #7CB42B #2BB462

monochromatic

#4B1351 #791F83 #A72BB4 #C649D3 #D67ADF

Accessibility & contrast

On white

5.76

#A72BB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#A72BB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72BB4

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72BB4	#FFFFFF	#000000	##FFFFFF
##A72BB4	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DB8

Deuteranopia (green-blind)

#456BB1

Tritanopia (blue-blind)

#AA456E

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #a72bb4;
/* rgb */ color: rgb(167, 43, 180);
/* oklch */ color: oklch(53.9% 0.219 323.8);

Tailwind

colors: {
  custom: {
    50: '#c572cb',
    500: '#a72bb4',
    950: '#000000',
  },
}

SCSS

$custom: #a72bb4;
$custom-light: #c572cb;
$custom-dark: #000000;

JSON

{
  "hex": "#a72bb4",
  "rgb": {
    "r": 167,
    "g": 43,
    "b": 180
  },
  "hsl": {
    "h": 294.307,
    "s": 61.435,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53855,
    "c": 0.21899,
    "h": 323.8
  },
  "luminance": 0.13239
}

Semantic roles & 50–950 ramp

primary

#A72BB4

secondary

#7BC773

accent

#E54353

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72BB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →