#A72AB4#A72AB4

#A72AB4 is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 53.8% C 0.220 H 323.8°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#A72AB4
RGB	rgb(167, 42, 180)
HSL	hsl(294, 62%, 44%)
HSV	hsv(294, 77%, 71%)
CMYK	cmyk(7.2%, 76.7%, 0%, 29.4%)
CIE-LAB	lab(43.02, 65.99, -46.55)
CIE-LCH	lch(43.02, 80.76, 324.80°)
OKLab	oklab(53.78% 0.1775 -0.13)
OKLCH	oklch(53.78% 0.22 323.8)
XYZ	xyz(25.0018, 13.1683, 44.3960)
Luminance	0.1317 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72AB4 #37B42A

analogous

#622AB4 #A72AB4 #B42A7C

triadic

#A72AB4 #B4A72A #2AB4A7

tetradic

#A72AB4 #B4622A #37B42A #2A7CB4

square

#A72AB4 #B4622A #37B42A #2A7CB4

split-complementary

#A72AB4 #7CB42A #2AB462

monochromatic

#4B1351 #791E82 #A72AB4 #C747D4 #D679E0

Accessibility & contrast

On white

5.78

#A72AB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#A72AB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72AB4

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72AB4	#FFFFFF	#000000	##FFFFFF
##A72AB4	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB8

Deuteranopia (green-blind)

#446AB1

Tritanopia (blue-blind)

#AA446E

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #a72ab4;
/* rgb */ color: rgb(167, 42, 180);
/* oklch */ color: oklch(53.8% 0.220 323.8);

Tailwind

colors: {
  custom: {
    50: '#c572cb',
    500: '#a72ab4',
    950: '#000000',
  },
}

SCSS

$custom: #a72ab4;
$custom-light: #c572cb;
$custom-dark: #000000;

JSON

{
  "hex": "#a72ab4",
  "rgb": {
    "r": 167,
    "g": 42,
    "b": 180
  },
  "hsl": {
    "h": 294.348,
    "s": 62.162,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53779,
    "c": 0.21996,
    "h": 323.8
  },
  "luminance": 0.13167
}

Semantic roles & 50–950 ramp

primary

#A72AB4

secondary

#7AC872

accent

#E54352

background

#FCF7FC

surface

#F9EDF8

border

#D2C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72AB4

Body copy rendered with the generated semantic roles for this colour.

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