#A72974#A72974

#A72974 is a mid, vivid pink. Relative luminance 0.111; OKLCH L 50.3% C 0.177 H 348.9°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#A72974
RGB	rgb(167, 41, 116)
HSL	hsl(324, 61%, 41%)
HSV	hsv(324, 75%, 65%)
CMYK	cmyk(0%, 75.4%, 30.5%, 34.5%)
CIE-LAB	lab(39.69, 56.77, -12.95)
CIE-LCH	lch(39.69, 58.23, 347.15°)
OKLab	oklab(50.35% 0.1733 -0.0339)
OKLCH	oklch(50.35% 0.177 348.9)
XYZ	xyz(19.8827, 11.0646, 17.6082)
Luminance	0.1106 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72974 #29A75C

analogous

#9B29A7 #A72974 #A72935

triadic

#A72974 #74A729 #2974A7

tetradic

#A72974 #A79B29 #29A75C #2935A7

square

#A72974 #A79B29 #29A75C #2935A7

split-complementary

#A72974 #35A729 #29A79B

monochromatic

#451130 #761D52 #A72974 #D03E94 #DC6FB0

Accessibility & contrast

On white

6.54

#A72974 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#A72974 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72974

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72974	#FFFFFF	#000000	##FFFFFF
##A72974	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D4F76

Deuteranopia (green-blind)

#626571

Tritanopia (blue-blind)

#B3224B

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #a72974;
/* rgb */ color: rgb(167, 41, 116);
/* oklch */ color: oklch(50.3% 0.177 348.9);

Tailwind

colors: {
  custom: {
    50: '#c56f9c',
    500: '#a72974',
    950: '#000000',
  },
}

SCSS

$custom: #a72974;
$custom-light: #c56f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#a72974",
  "rgb": {
    "r": 167,
    "g": 41,
    "b": 116
  },
  "hsl": {
    "h": 324.286,
    "s": 60.577,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50345,
    "c": 0.17656,
    "h": 348.9
  },
  "luminance": 0.11062
}

Semantic roles & 50–950 ramp

primary

#A72974

secondary

#69C28D

accent

#E48544

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#13080E

muted

#827B7E

Preview Lab

Preview with #A72974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →