#A72840#A72840
#A72840 is a mid, vivid red. Relative luminance 0.101; OKLCH L 48.6% C 0.162 H 15.3°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).
Color values
| HEX | #A72840 |
|---|---|
| RGB | rgb(167, 40, 64) |
| HSL | hsl(349, 61%, 41%) |
| HSV | hsv(349, 76%, 65%) |
| CMYK | cmyk(0%, 76%, 61.7%, 34.5%) |
| CIE-LAB | lab(38.03, 52.21, 17.59) |
| CIE-LCH | lch(38.03, 55.10, 18.62°) |
| OKLab | oklab(48.62% 0.1565 0.0429) |
| OKLCH | oklch(48.62% 0.162 15.3) |
| XYZ | xyz(17.6224, 10.1058, 5.8722) |
| Luminance | 0.1010 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.24
Rose Red
#BE013C
ΔE00 4.29
Cranberry
#9E003A
ΔE00 4.91
Raspberry (survey)
#B00149
ΔE00 5.16
Purplish Red
#B0054B
ΔE00 5.46
Ruby
#CA0147
ΔE00 6.19
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A72840 #28A78F
analogous
#A72880 #A72840 #A74F28
triadic
#A72840 #40A728 #2840A7
tetradic
#A72840 #80A728 #28A78F #4F28A7
square
#A72840 #80A728 #28A78F #4F28A7
split-complementary
#A72840 #28A74F #2880A7
monochromatic
#44101A #761C2D #A72840 #D03C58 #DC6D82
Accessibility & contrast
On white
6.95
#A72840 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.02
#A72840 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #A72840
6.95:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A72840 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A72840 | 1.00 | 6.95 | 3.02 | 6.95 |
| #FFFFFF | 6.95 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.95 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B4940
Deuteranopia (green-blind)
#6C633D
Tritanopia (blue-blind)
#B70032
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #a72840; /* rgb */ color: rgb(167, 40, 64); /* oklch */ color: oklch(48.6% 0.162 15.3);
Tailwind
colors: {
custom: {
50: '#c86d74',
500: '#a72840',
950: '#000000',
},
}SCSS
$custom: #a72840; $custom-light: #c86d74; $custom-dark: #000000;
JSON
{
"hex": "#a72840",
"rgb": {
"r": 167,
"g": 40,
"b": 64
},
"hsl": {
"h": 348.661,
"s": 61.353,
"l": 40.588
},
"oklch": {
"l": 0.48624,
"c": 0.16229,
"h": 15.3
},
"luminance": 0.10103
}Semantic roles & 50–950 ramp
primary
#A72840
secondary
#68C3B2
accent
#E4C643
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#140808
muted
#837B7B