#A72744#A72744

#A72744 is a mid, vivid red. Relative luminance 0.101; OKLCH L 48.6% C 0.163 H 13.1°. Best body text is #FFFFFF at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#A72744
RGB	rgb(167, 39, 68)
HSL	hsl(346, 62%, 40%)
HSV	hsv(346, 77%, 65%)
CMYK	cmyk(0%, 76.6%, 59.3%, 34.5%)
CIE-LAB	lab(38.00, 52.82, 15.00)
CIE-LCH	lch(38.00, 54.91, 15.86°)
OKLab	oklab(48.63% 0.1592 0.0371)
OKLCH	oklch(48.63% 0.163 13.1)
XYZ	xyz(17.7070, 10.0865, 6.4822)
Luminance	0.1008 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72744 #27A78A

analogous

#A72784 #A72744 #A74A27

triadic

#A72744 #44A727 #2744A7

tetradic

#A72744 #84A727 #27A78A #4A27A7

square

#A72744 #84A727 #27A78A #4A27A7

split-complementary

#A72744 #27A74A #2784A7

monochromatic

#44101C #751B30 #A72744 #D13A5C #DD6C85

Accessibility & contrast

On white

6.96

#A72744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#A72744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72744

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72744	#FFFFFF	#000000	##FFFFFF
##A72744	1.00	6.96	3.02	6.96
#FFFFFF	6.96	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4944

Deuteranopia (green-blind)

#6B6341

Tritanopia (blue-blind)

#B70033

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #a72744;
/* rgb */ color: rgb(167, 39, 68);
/* oklch */ color: oklch(48.6% 0.163 13.1);

Tailwind

colors: {
  custom: {
    50: '#c86d77',
    500: '#a72744',
    950: '#000000',
  },
}

SCSS

$custom: #a72744;
$custom-light: #c86d77;
$custom-dark: #000000;

JSON

{
  "hex": "#a72744",
  "rgb": {
    "r": 167,
    "g": 39,
    "b": 68
  },
  "hsl": {
    "h": 346.406,
    "s": 62.136,
    "l": 40.392
  },
  "oklch": {
    "l": 0.48626,
    "c": 0.16346,
    "h": 13.1
  },
  "luminance": 0.10084
}

Semantic roles & 50–950 ramp

primary

#A72744

secondary

#67C3AE

accent

#E5C043

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#140808

muted

#837B7B

Preview Lab

Preview with #A72744

Body copy rendered with the generated semantic roles for this colour.

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