#A72740#A72740

#A72740 is a mid, vivid red. Relative luminance 0.100; OKLCH L 48.5% C 0.163 H 15.1°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#A72740
RGB	rgb(167, 39, 64)
HSL	hsl(348, 62%, 40%)
HSV	hsv(348, 77%, 65%)
CMYK	cmyk(0%, 76.6%, 61.7%, 34.5%)
CIE-LAB	lab(37.91, 52.55, 17.44)
CIE-LCH	lch(37.91, 55.36, 18.36°)
OKLab	oklab(48.54% 0.1576 0.0426)
OKLCH	oklch(48.54% 0.163 15.1)
XYZ	xyz(17.5891, 10.0393, 5.8611)
Luminance	0.1004 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72740 #27A78E

analogous

#A72780 #A72740 #A74E27

triadic

#A72740 #40A727 #2740A7

tetradic

#A72740 #80A727 #27A78E #4E27A7

square

#A72740 #80A727 #27A78E #4E27A7

split-complementary

#A72740 #27A74E #2780A7

monochromatic

#44101A #751B2D #A72740 #D13A58 #DD6C82

Accessibility & contrast

On white

6.98

#A72740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#A72740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72740

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72740	#FFFFFF	#000000	##FFFFFF
##A72740	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4840

Deuteranopia (green-blind)

#6B633D

Tritanopia (blue-blind)

#B70032

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #a72740;
/* rgb */ color: rgb(167, 39, 64);
/* oklch */ color: oklch(48.5% 0.163 15.1);

Tailwind

colors: {
  custom: {
    50: '#c86d74',
    500: '#a72740',
    950: '#000000',
  },
}

SCSS

$custom: #a72740;
$custom-light: #c86d74;
$custom-dark: #000000;

JSON

{
  "hex": "#a72740",
  "rgb": {
    "r": 167,
    "g": 39,
    "b": 64
  },
  "hsl": {
    "h": 348.281,
    "s": 62.136,
    "l": 40.392
  },
  "oklch": {
    "l": 0.48536,
    "c": 0.16323,
    "h": 15.1
  },
  "luminance": 0.10037
}

Semantic roles & 50–950 ramp

primary

#A72740

secondary

#67C3B1

accent

#E5C543

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#140808

muted

#837B7B

Preview Lab

Preview with #A72740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →