#A72540#A72540

#A72540 is a mid, vivid red. Relative luminance 0.099; OKLCH L 48.4% C 0.165 H 14.7°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX	#A72540
RGB	rgb(167, 37, 64)
HSL	hsl(348, 64%, 40%)
HSV	hsv(348, 78%, 65%)
CMYK	cmyk(0%, 77.8%, 61.7%, 34.5%)
CIE-LAB	lab(37.68, 53.19, 17.13)
CIE-LCH	lch(37.68, 55.88, 17.85°)
OKLab	oklab(48.37% 0.1596 0.0419)
OKLCH	oklch(48.37% 0.165 14.7)
XYZ	xyz(17.5251, 9.9114, 5.8398)
Luminance	0.0991 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72540 #25A78C

analogous

#A72581 #A72540 #A74B25

triadic

#A72540 #40A725 #2540A7

tetradic

#A72540 #81A725 #25A78C #4B25A7

square

#A72540 #81A725 #25A78C #4B25A7

split-complementary

#A72540 #25A74B #2581A7

monochromatic

#430F1A #751A2D #A72540 #D33757 #DE6981

Accessibility & contrast

On white

7.04

#A72540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#A72540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72540

7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72540	#FFFFFF	#000000	##FFFFFF
##A72540	1.00	7.04	2.98	7.04
#FFFFFF	7.04	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4740

Deuteranopia (green-blind)

#6B623C

Tritanopia (blue-blind)

#B70031

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #a72540;
/* rgb */ color: rgb(167, 37, 64);
/* oklch */ color: oklch(48.4% 0.165 14.7);

Tailwind

colors: {
  custom: {
    50: '#c86c74',
    500: '#a72540',
    950: '#000000',
  },
}

SCSS

$custom: #a72540;
$custom-light: #c86c74;
$custom-dark: #000000;

JSON

{
  "hex": "#a72540",
  "rgb": {
    "r": 167,
    "g": 37,
    "b": 64
  },
  "hsl": {
    "h": 347.538,
    "s": 63.725,
    "l": 40
  },
  "oklch": {
    "l": 0.48366,
    "c": 0.16505,
    "h": 14.7
  },
  "luminance": 0.09909
}

Semantic roles & 50–950 ramp

primary

#A72540

secondary

#64C4B0

accent

#E7C441

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#140808

muted

#837B7B

Preview Lab

Preview with #A72540

Body copy rendered with the generated semantic roles for this colour.

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