#A72496#A72496

#A72496 is a mid, highly saturated purple. Relative luminance 0.117; OKLCH L 51.6% C 0.203 H 334.2°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#A72496
RGB	rgb(167, 36, 150)
HSL	hsl(308, 65%, 40%)
HSV	hsv(308, 78%, 65%)
CMYK	cmyk(0%, 78.4%, 10.2%, 34.5%)
CIE-LAB	lab(40.70, 62.91, -32.29)
CIE-LCH	lch(40.70, 70.72, 332.83°)
OKLab	oklab(51.58% 0.1829 -0.0885)
OKLCH	oklch(51.58% 0.203 334.2)
XYZ	xyz(22.0725, 11.6812, 29.9405)
Luminance	0.1168 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72496 #24A735

analogous

#7624A7 #A72496 #A72455

triadic

#A72496 #96A724 #2496A7

tetradic

#A72496 #A77624 #24A735 #2455A7

square

#A72496 #A77624 #24A735 #2455A7

split-complementary

#A72496 #55A724 #24A776

monochromatic

#420E3C #751969 #A72496 #D335BF #DE67CF

Accessibility & contrast

On white

6.30

#A72496 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#A72496 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72496

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72496	#FFFFFF	#000000	##FFFFFF
##A72496	1.00	6.30	3.34	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#215499

Deuteranopia (green-blind)

#546793

Tritanopia (blue-blind)

#AF315C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #a72496;
/* rgb */ color: rgb(167, 36, 150);
/* oklch */ color: oklch(51.6% 0.203 334.2);

Tailwind

colors: {
  custom: {
    50: '#c56fb5',
    500: '#a72496',
    950: '#000000',
  },
}

SCSS

$custom: #a72496;
$custom-light: #c56fb5;
$custom-dark: #000000;

JSON

{
  "hex": "#a72496",
  "rgb": {
    "r": 167,
    "g": 36,
    "b": 150
  },
  "hsl": {
    "h": 307.786,
    "s": 64.532,
    "l": 39.804
  },
  "oklch": {
    "l": 0.51584,
    "c": 0.20319,
    "h": 334.2
  },
  "luminance": 0.11679
}

Semantic roles & 50–950 ramp

primary

#A72496

secondary

#63C46F

accent

#E85640

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#130811

muted

#827B80

Preview Lab

Preview with #A72496

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →