#A72474#A72474

#A72474 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.9% C 0.182 H 348.5°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#A72474
RGB	rgb(167, 36, 116)
HSL	hsl(323, 65%, 40%)
HSV	hsv(323, 78%, 65%)
CMYK	cmyk(0%, 78.4%, 30.5%, 34.5%)
CIE-LAB	lab(39.14, 58.33, -13.78)
CIE-LCH	lch(39.14, 59.94, 346.71°)
OKLab	oklab(49.95% 0.1782 -0.0362)
OKLCH	oklch(49.95% 0.182 348.5)
XYZ	xyz(19.7207, 10.7405, 17.5542)
Luminance	0.1074 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72474 #24A757

analogous

#9924A7 #A72474 #A72432

triadic

#A72474 #74A724 #2474A7

tetradic

#A72474 #A79924 #24A757 #2432A7

square

#A72474 #A79924 #24A757 #2432A7

split-complementary

#A72474 #32A724 #24A799

monochromatic

#420E2E #751951 #A72474 #D33596 #DE67B0

Accessibility & contrast

On white

6.67

#A72474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#A72474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72474

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72474	#FFFFFF	#000000	##FFFFFF
##A72474	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A4E76

Deuteranopia (green-blind)

#606471

Tritanopia (blue-blind)

#B31C49

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #a72474;
/* rgb */ color: rgb(167, 36, 116);
/* oklch */ color: oklch(49.9% 0.182 348.5);

Tailwind

colors: {
  custom: {
    50: '#c66d9c',
    500: '#a72474',
    950: '#000000',
  },
}

SCSS

$custom: #a72474;
$custom-light: #c66d9c;
$custom-dark: #000000;

JSON

{
  "hex": "#a72474",
  "rgb": {
    "r": 167,
    "g": 36,
    "b": 116
  },
  "hsl": {
    "h": 323.359,
    "s": 64.532,
    "l": 39.804
  },
  "oklch": {
    "l": 0.49945,
    "c": 0.1818,
    "h": 348.5
  },
  "luminance": 0.10738
}

Semantic roles & 50–950 ramp

primary

#A72474

secondary

#63C489

accent

#E88140

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14080E

muted

#827B7E

Preview Lab

Preview with #A72474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →