#A72444#A72444

#A72444 is a mid, vivid red. Relative luminance 0.099; OKLCH L 48.4% C 0.166 H 12.5°. Best body text is #FFFFFF at 7.05:1 contrast (WCAG AA passes).

Color values

HEX	#A72444
RGB	rgb(167, 36, 68)
HSL	hsl(345, 65%, 40%)
HSV	hsv(345, 78%, 65%)
CMYK	cmyk(0%, 78.4%, 59.3%, 34.5%)
CIE-LAB	lab(37.66, 53.77, 14.55)
CIE-LCH	lch(37.66, 55.71, 15.14°)
OKLab	oklab(48.38% 0.1623 0.0361)
OKLCH	oklch(48.38% 0.166 12.5)
XYZ	xyz(17.6124, 9.8972, 6.4507)
Luminance	0.0989 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72444 #24A787

analogous

#A72485 #A72444 #A74624

triadic

#A72444 #44A724 #2444A7

tetradic

#A72444 #85A724 #24A787 #4624A7

square

#A72444 #85A724 #24A787 #4624A7

split-complementary

#A72444 #24A746 #2485A7

monochromatic

#420E1B #75192F #A72444 #D3355C #DE6784

Accessibility & contrast

On white

7.05

#A72444 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#A72444 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72444

7.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72444	#FFFFFF	#000000	##FFFFFF
##A72444	1.00	7.05	2.98	7.05
#FFFFFF	7.05	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484744

Deuteranopia (green-blind)

#6A6241

Tritanopia (blue-blind)

#B70032

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #a72444;
/* rgb */ color: rgb(167, 36, 68);
/* oklch */ color: oklch(48.4% 0.166 12.5);

Tailwind

colors: {
  custom: {
    50: '#c86c77',
    500: '#a72444',
    950: '#000000',
  },
}

SCSS

$custom: #a72444;
$custom-light: #c86c77;
$custom-dark: #000000;

JSON

{
  "hex": "#a72444",
  "rgb": {
    "r": 167,
    "g": 36,
    "b": 68
  },
  "hsl": {
    "h": 345.344,
    "s": 64.532,
    "l": 39.804
  },
  "oklch": {
    "l": 0.48375,
    "c": 0.16622,
    "h": 12.5
  },
  "luminance": 0.09895
}

Semantic roles & 50–950 ramp

primary

#A72444

secondary

#63C4AC

accent

#E8BF40

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#140808

muted

#837B7B

Preview Lab

Preview with #A72444

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →