#A72440#A72440

#A72440 is a mid, vivid red. Relative luminance 0.098; OKLCH L 48.3% C 0.166 H 14.5°. Best body text is #FFFFFF at 7.07:1 contrast (WCAG AA passes).

Color values

HEX	#A72440
RGB	rgb(167, 36, 64)
HSL	hsl(347, 65%, 40%)
HSV	hsv(347, 78%, 65%)
CMYK	cmyk(0%, 78.4%, 61.7%, 34.5%)
CIE-LAB	lab(37.57, 53.51, 16.99)
CIE-LCH	lch(37.57, 56.14, 17.61°)
OKLab	oklab(48.28% 0.1607 0.0415)
OKLCH	oklch(48.28% 0.166 14.5)
XYZ	xyz(17.4945, 9.8500, 5.8296)
Luminance	0.0985 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72440 #24A78B

analogous

#A72481 #A72440 #A74A24

triadic

#A72440 #40A724 #2440A7

tetradic

#A72440 #81A724 #24A78B #4A24A7

square

#A72440 #81A724 #24A78B #4A24A7

split-complementary

#A72440 #24A74A #2481A7

monochromatic

#420E19 #75192D #A72440 #D33557 #DE6781

Accessibility & contrast

On white

7.07

#A72440 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#A72440 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72440

7.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72440	#FFFFFF	#000000	##FFFFFF
##A72440	1.00	7.07	2.97	7.07
#FFFFFF	7.07	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494740

Deuteranopia (green-blind)

#6A623C

Tritanopia (blue-blind)

#B70030

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #a72440;
/* rgb */ color: rgb(167, 36, 64);
/* oklch */ color: oklch(48.3% 0.166 14.5);

Tailwind

colors: {
  custom: {
    50: '#c86c74',
    500: '#a72440',
    950: '#000000',
  },
}

SCSS

$custom: #a72440;
$custom-light: #c86c74;
$custom-dark: #000000;

JSON

{
  "hex": "#a72440",
  "rgb": {
    "r": 167,
    "g": 36,
    "b": 64
  },
  "hsl": {
    "h": 347.176,
    "s": 64.532,
    "l": 39.804
  },
  "oklch": {
    "l": 0.48284,
    "c": 0.16594,
    "h": 14.5
  },
  "luminance": 0.09847
}

Semantic roles & 50–950 ramp

primary

#A72440

secondary

#63C4AF

accent

#E8C440

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#140708

muted

#837A7B

Preview Lab

Preview with #A72440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →