#A72440#A72440

#A72440 is a mid, vivid red. Relative luminance 0.098; OKLCH L 48.3% C 0.166 H 14.5°. Best body text is #FFFFFF at 7.07:1 contrast (WCAG AA passes).

Color values

HEX#A72440
RGBrgb(167, 36, 64)
HSLhsl(347, 65%, 40%)
HSVhsv(347, 78%, 65%)
CMYKcmyk(0%, 78.4%, 61.7%, 34.5%)
CIE-LABlab(37.57, 53.51, 16.99)
CIE-LCHlch(37.57, 56.14, 17.61°)
OKLaboklab(48.28% 0.1607 0.0415)
OKLCHoklch(48.28% 0.166 14.5)
XYZxyz(17.4945, 9.8500, 5.8296)
Luminance0.0985 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#A72440 #24A78B
analogous
#A72481 #A72440 #A74A24
triadic
#A72440 #40A724 #2440A7
tetradic
#A72440 #81A724 #24A78B #4A24A7
square
#A72440 #81A724 #24A78B #4A24A7
split-complementary
#A72440 #24A74A #2481A7
monochromatic
#420E19 #75192D #A72440 #D33557 #DE6781

Accessibility & contrast

On white

7.07
#A72440 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.97
#A72440 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72440
7.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##A72440#FFFFFF#000000##FFFFFF
##A724401.007.072.977.07
#FFFFFF7.071.0021.001.00
#0000002.9721.001.0021.00
##FFFFFF7.071.0021.001.00

Color blindness preview

Protanopia (red-blind)
#494740
Deuteranopia (green-blind)
#6A623C
Tritanopia (blue-blind)
#B70030
Achromatopsia (no color)
#585858

Design tokens & code

CSS
--color: #a72440;
/* rgb */ color: rgb(167, 36, 64);
/* oklch */ color: oklch(48.3% 0.166 14.5);
Tailwind
colors: {
  custom: {
    50: '#c86c74',
    500: '#a72440',
    950: '#000000',
  },
}
SCSS
$custom: #a72440;
$custom-light: #c86c74;
$custom-dark: #000000;
JSON
{
  "hex": "#a72440",
  "rgb": {
    "r": 167,
    "g": 36,
    "b": 64
  },
  "hsl": {
    "h": 347.176,
    "s": 64.532,
    "l": 39.804
  },
  "oklch": {
    "l": 0.48284,
    "c": 0.16594,
    "h": 14.5
  },
  "luminance": 0.09847
}

Semantic roles & 50–950 ramp

primary
#A72440
secondary
#63C4AF
accent
#E8C440
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#140708
muted
#837A7B

Preview Lab

Preview with #A72440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#A72440 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva