#A72431#A72431

#A72431 is a mid, vivid red. Relative luminance 0.097; OKLCH L 48.0% C 0.166 H 21.3°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#A72431
RGB	rgb(167, 36, 49)
HSL	hsl(354, 65%, 40%)
HSV	hsv(354, 78%, 65%)
CMYK	cmyk(0%, 78.4%, 70.7%, 34.5%)
CIE-LAB	lab(37.30, 52.65, 26.11)
CIE-LCH	lch(37.30, 58.76, 26.38°)
OKLab	oklab(48% 0.1547 0.0604)
OKLCH	oklch(48% 0.166 21.3)
XYZ	xyz(17.1235, 9.7016, 3.8761)
Luminance	0.0970 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72431 #24A79A

analogous

#A72472 #A72431 #A75924

triadic

#A72431 #31A724 #2431A7

tetradic

#A72431 #72A724 #24A79A #5924A7

square

#A72431 #72A724 #24A79A #5924A7

split-complementary

#A72431 #24A759 #2472A7

monochromatic

#420E13 #751922 #A72431 #D33545 #DE6773

Accessibility & contrast

On white

7.14

#A72431 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#A72431 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72431

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72431	#FFFFFF	#000000	##FFFFFF
##A72431	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4630

Deuteranopia (green-blind)

#6C622D

Tritanopia (blue-blind)

#B8002A

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #a72431;
/* rgb */ color: rgb(167, 36, 49);
/* oklch */ color: oklch(48.0% 0.166 21.3);

Tailwind

colors: {
  custom: {
    50: '#c96b69',
    500: '#a72431',
    950: '#000000',
  },
}

SCSS

$custom: #a72431;
$custom-light: #c96b69;
$custom-dark: #000000;

JSON

{
  "hex": "#a72431",
  "rgb": {
    "r": 167,
    "g": 36,
    "b": 49
  },
  "hsl": {
    "h": 354.046,
    "s": 64.532,
    "l": 39.804
  },
  "oklch": {
    "l": 0.47997,
    "c": 0.16611,
    "h": 21.3
  },
  "luminance": 0.09699
}

Semantic roles & 50–950 ramp

primary

#A72431

secondary

#63C4BA

accent

#E8D740

background

#FDF6F6

surface

#FAECEB

border

#D3C7C6

text

#150706

muted

#837A7A

Preview Lab

Preview with #A72431

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →