#A72396#A72396

#A72396 is a mid, highly saturated purple. Relative luminance 0.116; OKLCH L 51.5% C 0.204 H 334.2°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#A72396
RGB	rgb(167, 35, 150)
HSL	hsl(308, 65%, 40%)
HSV	hsv(308, 79%, 65%)
CMYK	cmyk(0%, 79%, 10.2%, 34.5%)
CIE-LAB	lab(40.61, 63.19, -32.44)
CIE-LCH	lch(40.61, 71.03, 332.83°)
OKLab	oklab(51.52% 0.1837 -0.0889)
OKLCH	oklch(51.52% 0.204 334.2)
XYZ	xyz(22.0426, 11.6215, 29.9305)
Luminance	0.1162 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72396 #23A734

analogous

#7623A7 #A72396 #A72354

triadic

#A72396 #96A723 #2396A7

tetradic

#A72396 #A77623 #23A734 #2354A7

square

#A72396 #A77623 #23A734 #2354A7

split-complementary

#A72396 #54A723 #23A776

monochromatic

#420E3B #741869 #A72396 #D433BF #DF66CF

Accessibility & contrast

On white

6.32

#A72396 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#A72396 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72396

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72396	#FFFFFF	#000000	##FFFFFF
##A72396	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F5499

Deuteranopia (green-blind)

#536693

Tritanopia (blue-blind)

#AF315C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #a72396;
/* rgb */ color: rgb(167, 35, 150);
/* oklch */ color: oklch(51.5% 0.204 334.2);

Tailwind

colors: {
  custom: {
    50: '#c56eb5',
    500: '#a72396',
    950: '#000000',
  },
}

SCSS

$custom: #a72396;
$custom-light: #c56eb5;
$custom-dark: #000000;

JSON

{
  "hex": "#a72396",
  "rgb": {
    "r": 167,
    "g": 35,
    "b": 150
  },
  "hsl": {
    "h": 307.727,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.51515,
    "c": 0.20412,
    "h": 334.2
  },
  "luminance": 0.1162
}

Semantic roles & 50–950 ramp

primary

#A72396

secondary

#61C46E

accent

#E8553F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#130811

muted

#827B80

Preview Lab

Preview with #A72396

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →