#A72378#A72378

#A72378 is a mid, vivid pink. Relative luminance 0.108; OKLCH L 50.0% C 0.185 H 346.6°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#A72378
RGB	rgb(167, 35, 120)
HSL	hsl(321, 65%, 40%)
HSV	hsv(321, 79%, 65%)
CMYK	cmyk(0%, 79%, 28.1%, 34.5%)
CIE-LAB	lab(39.20, 59.11, -16.19)
CIE-LCH	lch(39.20, 61.28, 344.68°)
OKLab	oklab(50.04% 0.1799 -0.0429)
OKLCH	oklch(50.04% 0.185 346.6)
XYZ	xyz(19.9285, 10.7759, 18.7961)
Luminance	0.1077 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72378 #23A752

analogous

#9423A7 #A72378 #A72336

triadic

#A72378 #78A723 #2378A7

tetradic

#A72378 #A79423 #23A752 #2336A7

square

#A72378 #A79423 #23A752 #2336A7

split-complementary

#A72378 #36A723 #23A794

monochromatic

#420E2F #741854 #A72378 #D4339B #DF66B4

Accessibility & contrast

On white

6.66

#A72378 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#A72378 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72378

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72378	#FFFFFF	#000000	##FFFFFF
##A72378	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#374E7A

Deuteranopia (green-blind)

#5F6475

Tritanopia (blue-blind)

#B31E4B

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #a72378;
/* rgb */ color: rgb(167, 35, 120);
/* oklch */ color: oklch(50.0% 0.185 346.6);

Tailwind

colors: {
  custom: {
    50: '#c66d9f',
    500: '#a72378',
    950: '#000000',
  },
}

SCSS

$custom: #a72378;
$custom-light: #c66d9f;
$custom-dark: #000000;

JSON

{
  "hex": "#a72378",
  "rgb": {
    "r": 167,
    "g": 35,
    "b": 120
  },
  "hsl": {
    "h": 321.364,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.50043,
    "c": 0.18497,
    "h": 346.6
  },
  "luminance": 0.10774
}

Semantic roles & 50–950 ramp

primary

#A72378

secondary

#61C485

accent

#E87C3F

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14080E

muted

#827B7E

Preview Lab

Preview with #A72378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →