#A72374#A72374

#A72374 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.9% C 0.183 H 348.4°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX#A72374
RGBrgb(167, 35, 116)
HSLhsl(323, 65%, 40%)
HSVhsv(323, 79%, 65%)
CMYKcmyk(0%, 79%, 30.5%, 34.5%)
CIE-LABlab(39.04, 58.62, -13.94)
CIE-LCHlch(39.04, 60.26, 346.62°)
OKLaboklab(49.87% 0.1791 -0.0366)
OKLCHoklch(49.87% 0.183 348.4)
XYZxyz(19.6908, 10.6808, 17.5443)
Luminance0.1068 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#A72374 #23A756
analogous
#9823A7 #A72374 #A72332
triadic
#A72374 #74A723 #2374A7
tetradic
#A72374 #A79823 #23A756 #2332A7
square
#A72374 #A79823 #23A756 #2332A7
split-complementary
#A72374 #32A723 #23A798
monochromatic
#420E2E #741851 #A72374 #D43396 #DF66B0

Accessibility & contrast

On white

6.70
#A72374 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.14
#A72374 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72374
6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##A72374#FFFFFF#000000##FFFFFF
##A723741.006.703.146.70
#FFFFFF6.701.0021.001.00
#0000003.1421.001.0021.00
##FFFFFF6.701.0021.001.00

Color blindness preview

Protanopia (red-blind)
#394D76
Deuteranopia (green-blind)
#606471
Tritanopia (blue-blind)
#B31B49
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #a72374;
/* rgb */ color: rgb(167, 35, 116);
/* oklch */ color: oklch(49.9% 0.183 348.4);
Tailwind
colors: {
  custom: {
    50: '#c66d9c',
    500: '#a72374',
    950: '#000000',
  },
}
SCSS
$custom: #a72374;
$custom-light: #c66d9c;
$custom-dark: #000000;
JSON
{
  "hex": "#a72374",
  "rgb": {
    "r": 167,
    "g": 35,
    "b": 116
  },
  "hsl": {
    "h": 323.182,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49871,
    "c": 0.18278,
    "h": 348.4
  },
  "luminance": 0.10679
}

Semantic roles & 50–950 ramp

primary
#A72374
secondary
#61C488
accent
#E8813F
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14080E
muted
#827B7E

Preview Lab

Preview with #A72374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#A72374 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva