#A72374#A72374

#A72374 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.9% C 0.183 H 348.4°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#A72374
RGB	rgb(167, 35, 116)
HSL	hsl(323, 65%, 40%)
HSV	hsv(323, 79%, 65%)
CMYK	cmyk(0%, 79%, 30.5%, 34.5%)
CIE-LAB	lab(39.04, 58.62, -13.94)
CIE-LCH	lch(39.04, 60.26, 346.62°)
OKLab	oklab(49.87% 0.1791 -0.0366)
OKLCH	oklch(49.87% 0.183 348.4)
XYZ	xyz(19.6908, 10.6808, 17.5443)
Luminance	0.1068 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72374 #23A756

analogous

#9823A7 #A72374 #A72332

triadic

#A72374 #74A723 #2374A7

tetradic

#A72374 #A79823 #23A756 #2332A7

square

#A72374 #A79823 #23A756 #2332A7

split-complementary

#A72374 #32A723 #23A798

monochromatic

#420E2E #741851 #A72374 #D43396 #DF66B0

Accessibility & contrast

On white

6.70

#A72374 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#A72374 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72374

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72374	#FFFFFF	#000000	##FFFFFF
##A72374	1.00	6.70	3.14	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#394D76

Deuteranopia (green-blind)

#606471

Tritanopia (blue-blind)

#B31B49

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #a72374;
/* rgb */ color: rgb(167, 35, 116);
/* oklch */ color: oklch(49.9% 0.183 348.4);

Tailwind

colors: {
  custom: {
    50: '#c66d9c',
    500: '#a72374',
    950: '#000000',
  },
}

SCSS

$custom: #a72374;
$custom-light: #c66d9c;
$custom-dark: #000000;

JSON

{
  "hex": "#a72374",
  "rgb": {
    "r": 167,
    "g": 35,
    "b": 116
  },
  "hsl": {
    "h": 323.182,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49871,
    "c": 0.18278,
    "h": 348.4
  },
  "luminance": 0.10679
}

Semantic roles & 50–950 ramp

primary

#A72374

secondary

#61C488

accent

#E8813F

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14080E

muted

#827B7E

Preview Lab

Preview with #A72374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →