#A72349#A72349
#A72349 is a mid, vivid pink. Relative luminance 0.099; OKLCH L 48.4% C 0.168 H 9.8°. Best body text is #FFFFFF at 7.05:1 contrast (WCAG AA passes).
Color values
| HEX | #A72349 |
|---|---|
| RGB | rgb(167, 35, 73) |
| HSL | hsl(343, 65%, 40%) |
| HSV | hsv(343, 79%, 65%) |
| CMYK | cmyk(0%, 79%, 56.3%, 34.5%) |
| CIE-LAB | lab(37.66, 54.44, 11.35) |
| CIE-LCH | lch(37.66, 55.61, 11.78°) |
| OKLab | oklab(48.42% 0.1652 0.0287) |
| OKLCH | oklch(48.42% 0.168 9.8) |
| XYZ | xyz(17.7417, 9.9012, 7.2789) |
| Luminance | 0.0990 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 2.43
Purplish Red
#B0054B
ΔE00 2.50
Cranberry
#9E003A
ΔE00 4.13
Rouge
#AB1239
ΔE00 4.47
Berry
#990F4B
ΔE00 5.50
Light Burgundy
#A8415B
ΔE00 5.55
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A72349 #23A781
analogous
#A7238B #A72349 #A73F23
triadic
#A72349 #49A723 #2349A7
tetradic
#A72349 #8BA723 #23A781 #3F23A7
square
#A72349 #8BA723 #23A781 #3F23A7
split-complementary
#A72349 #23A73F #238BA7
monochromatic
#420E1D #741833 #A72349 #D43361 #DF6688
Accessibility & contrast
On white
7.05
#A72349 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.98
#A72349 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #A72349
7.05:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A72349 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A72349 | 1.00 | 7.05 | 2.98 | 7.05 |
| #FFFFFF | 7.05 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.05 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#47484A
Deuteranopia (green-blind)
#696246
Tritanopia (blue-blind)
#B70033
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #a72349; /* rgb */ color: rgb(167, 35, 73); /* oklch */ color: oklch(48.4% 0.168 9.8);
Tailwind
colors: {
custom: {
50: '#c86b7b',
500: '#a72349',
950: '#000000',
},
}SCSS
$custom: #a72349; $custom-light: #c86b7b; $custom-dark: #000000;
JSON
{
"hex": "#a72349",
"rgb": {
"r": 167,
"g": 35,
"b": 73
},
"hsl": {
"h": 342.727,
"s": 65.347,
"l": 39.608
},
"oklch": {
"l": 0.48418,
"c": 0.1677,
"h": 9.8
},
"luminance": 0.09899
}Semantic roles & 50–950 ramp
primary
#A72349
secondary
#61C4A8
accent
#E8B83F
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#140809
muted
#837A7B