#A72344#A72344

#A72344 is a mid, vivid red. Relative luminance 0.098; OKLCH L 48.3% C 0.167 H 12.3°. Best body text is #FFFFFF at 7.08:1 contrast (WCAG AA passes).

Color values

HEX	#A72344
RGB	rgb(167, 35, 68)
HSL	hsl(345, 65%, 40%)
HSV	hsv(345, 79%, 65%)
CMYK	cmyk(0%, 79%, 59.3%, 34.5%)
CIE-LAB	lab(37.55, 54.08, 14.40)
CIE-LCH	lch(37.55, 55.96, 14.91°)
OKLab	oklab(48.3% 0.1632 0.0357)
OKLCH	oklch(48.3% 0.167 12.3)
XYZ	xyz(17.5825, 9.8375, 6.4407)
Luminance	0.0984 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72344 #23A786

analogous

#A72386 #A72344 #A74423

triadic

#A72344 #44A723 #2344A7

tetradic

#A72344 #86A723 #23A786 #4423A7

square

#A72344 #86A723 #23A786 #4423A7

split-complementary

#A72344 #23A744 #2386A7

monochromatic

#420E1B #74182F #A72344 #D4335B #DF6684

Accessibility & contrast

On white

7.08

#A72344 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#A72344 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72344

7.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72344	#FFFFFF	#000000	##FFFFFF
##A72344	1.00	7.08	2.97	7.08
#FFFFFF	7.08	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484744

Deuteranopia (green-blind)

#6A6241

Tritanopia (blue-blind)

#B70031

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #a72344;
/* rgb */ color: rgb(167, 35, 68);
/* oklch */ color: oklch(48.3% 0.167 12.3);

Tailwind

colors: {
  custom: {
    50: '#c86b77',
    500: '#a72344',
    950: '#000000',
  },
}

SCSS

$custom: #a72344;
$custom-light: #c86b77;
$custom-dark: #000000;

JSON

{
  "hex": "#a72344",
  "rgb": {
    "r": 167,
    "g": 35,
    "b": 68
  },
  "hsl": {
    "h": 345,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.48295,
    "c": 0.1671,
    "h": 12.3
  },
  "luminance": 0.09835
}

Semantic roles & 50–950 ramp

primary

#A72344

secondary

#61C4AC

accent

#E8BE3F

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#140708

muted

#837A7B

Preview Lab

Preview with #A72344

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →