#A72340#A72340

#A72340 is a mid, vivid red. Relative luminance 0.098; OKLCH L 48.2% C 0.167 H 14.3°. Best body text is #FFFFFF at 7.10:1 contrast (WCAG AA passes).

Color values

HEX	#A72340
RGB	rgb(167, 35, 64)
HSL	hsl(347, 65%, 40%)
HSV	hsv(347, 79%, 65%)
CMYK	cmyk(0%, 79%, 61.7%, 34.5%)
CIE-LAB	lab(37.46, 53.81, 16.84)
CIE-LCH	lch(37.46, 56.38, 17.38°)
OKLab	oklab(48.2% 0.1616 0.0412)
OKLCH	oklch(48.2% 0.167 14.3)
XYZ	xyz(17.4646, 9.7903, 5.8196)
Luminance	0.0979 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72340 #23A78A

analogous

#A72382 #A72340 #A74823

triadic

#A72340 #40A723 #2340A7

tetradic

#A72340 #82A723 #23A78A #4823A7

square

#A72340 #82A723 #23A78A #4823A7

split-complementary

#A72340 #23A748 #2382A7

monochromatic

#420E19 #74182D #A72340 #D43356 #DF6680

Accessibility & contrast

On white

7.10

#A72340 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#A72340 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72340

7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72340	#FFFFFF	#000000	##FFFFFF
##A72340	1.00	7.10	2.96	7.10
#FFFFFF	7.10	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494740

Deuteranopia (green-blind)

#6A623C

Tritanopia (blue-blind)

#B70030

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #a72340;
/* rgb */ color: rgb(167, 35, 64);
/* oklch */ color: oklch(48.2% 0.167 14.3);

Tailwind

colors: {
  custom: {
    50: '#c86b74',
    500: '#a72340',
    950: '#000000',
  },
}

SCSS

$custom: #a72340;
$custom-light: #c86b74;
$custom-dark: #000000;

JSON

{
  "hex": "#a72340",
  "rgb": {
    "r": 167,
    "g": 35,
    "b": 64
  },
  "hsl": {
    "h": 346.818,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.48204,
    "c": 0.1668,
    "h": 14.3
  },
  "luminance": 0.09788
}

Semantic roles & 50–950 ramp

primary

#A72340

secondary

#61C4AF

accent

#E8C33F

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#140708

muted

#837A7B

Preview Lab

Preview with #A72340

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →