#A72037#A72037

#A72037 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.8% C 0.169 H 17.9°. Best body text is #FFFFFF at 7.23:1 contrast (WCAG AA passes).

Color values

HEX	#A72037
RGB	rgb(167, 32, 55)
HSL	hsl(350, 68%, 39%)
HSV	hsv(350, 81%, 65%)
CMYK	cmyk(0%, 80.8%, 67.1%, 34.5%)
CIE-LAB	lab(36.98, 54.15, 21.94)
CIE-LCH	lch(36.98, 58.42, 22.06°)
OKLab	oklab(47.79% 0.1609 0.052)
OKLCH	oklch(47.79% 0.169 17.9)
XYZ	xyz(17.1444, 9.5270, 4.5499)
Luminance	0.0952 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72037 #20A790

analogous

#A7207B #A72037 #A74D20

triadic

#A72037 #37A720 #2037A7

tetradic

#A72037 #7BA720 #20A790 #4D20A7

square

#A72037 #7BA720 #20A790 #4D20A7

split-complementary

#A72037 #20A74D #207BA7

monochromatic

#400C15 #741626 #A72037 #D72D4A #E16177

Accessibility & contrast

On white

7.23

#A72037 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#A72037 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72037

7.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72037	#FFFFFF	#000000	##FFFFFF
##A72037	1.00	7.23	2.90	7.23
#FFFFFF	7.23	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494537

Deuteranopia (green-blind)

#6B6133

Tritanopia (blue-blind)

#B8002A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #a72037;
/* rgb */ color: rgb(167, 32, 55);
/* oklch */ color: oklch(47.8% 0.169 17.9);

Tailwind

colors: {
  custom: {
    50: '#c96a6d',
    500: '#a72037',
    950: '#000000',
  },
}

SCSS

$custom: #a72037;
$custom-light: #c96a6d;
$custom-dark: #000000;

JSON

{
  "hex": "#a72037",
  "rgb": {
    "r": 167,
    "g": 32,
    "b": 55
  },
  "hsl": {
    "h": 349.778,
    "s": 67.839,
    "l": 39.02
  },
  "oklch": {
    "l": 0.4779,
    "c": 0.16907,
    "h": 17.9
  },
  "luminance": 0.09524
}

Semantic roles & 50–950 ramp

primary

#A72037

secondary

#5DC5B4

accent

#EBCD3D

background

#FDF6F6

surface

#FAECEB

border

#D3C7C6

text

#150707

muted

#837A7A

Preview Lab

Preview with #A72037

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →