#A4404D#A4404D

#A4404D is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.1% C 0.132 H 15.3°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX	#A4404D
RGB	rgb(164, 64, 77)
HSL	hsl(352, 44%, 45%)
HSV	hsv(352, 61%, 64%)
CMYK	cmyk(0%, 61%, 53%, 35.7%)
CIE-LAB	lab(41.37, 42.40, 13.84)
CIE-LCH	lch(41.37, 44.60, 18.07°)
OKLab	oklab(51.1% 0.1276 0.0348)
OKLCH	oklch(51.1% 0.132 15.3)
XYZ	xyz(18.4843, 12.0974, 8.3814)
Luminance	0.1210 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A4404D #40A497

analogous

#A4407F #A4404D #A46540

triadic

#A4404D #4DA440 #404DA4

tetradic

#A4404D #7FA440 #40A497 #6540A4

square

#A4404D #7FA440 #40A497 #6540A4

split-complementary

#A4404D #40A465 #407FA4

monochromatic

#4C1E24 #782F38 #A4404D #C1606D #D28C95

Accessibility & contrast

On white

6.14

#A4404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#A4404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A4404D

6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A4404D	#FFFFFF	#000000	##FFFFFF
##A4404D	1.00	6.14	3.42	6.14
#FFFFFF	6.14	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#57554D

Deuteranopia (green-blind)

#70694B

Tritanopia (blue-blind)

#B33045

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #a4404d;
/* rgb */ color: rgb(164, 64, 77);
/* oklch */ color: oklch(51.1% 0.132 15.3);

Tailwind

colors: {
  custom: {
    50: '#c4797e',
    500: '#a4404d',
    950: '#000000',
  },
}

SCSS

$custom: #a4404d;
$custom-light: #c4797e;
$custom-dark: #000000;

JSON

{
  "hex": "#a4404d",
  "rgb": {
    "r": 164,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 352.2,
    "s": 43.86,
    "l": 44.706
  },
  "oklch": {
    "l": 0.51103,
    "c": 0.13229,
    "h": 15.3
  },
  "luminance": 0.12095
}

Semantic roles & 50–950 ramp

primary

#A4404D

secondary

#83BDB6

accent

#D4C354

background

#FCF7F7

surface

#F9EEEE

border

#D2C9C9

text

#13090A

muted

#827B7C

Preview Lab

Preview with #A4404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →