#A32740#A32740
#A32740 is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.8% C 0.159 H 14.5°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).
Color values
| HEX | #A32740 |
|---|---|
| RGB | rgb(163, 39, 64) |
| HSL | hsl(348, 61%, 40%) |
| HSV | hsv(348, 76%, 64%) |
| CMYK | cmyk(0%, 76.1%, 60.7%, 36.1%) |
| CIE-LAB | lab(37.13, 51.34, 16.26) |
| CIE-LCH | lch(37.13, 53.85, 17.58°) |
| OKLab | oklab(47.82% 0.1542 0.0399) |
| OKLCH | oklch(47.82% 0.159 14.5) |
| XYZ | xyz(16.7569, 9.6102, 5.8221) |
| Luminance | 0.0961 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.48
Cranberry
#9E003A
ΔE00 4.13
Raspberry (survey)
#B00149
ΔE00 4.81
Rose Red
#BE013C
ΔE00 5.07
Purplish Red
#B0054B
ΔE00 5.10
Light Burgundy
#A8415B
ΔE00 6.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A32740 #27A38A
analogous
#A3277E #A32740 #A34C27
triadic
#A32740 #40A327 #2740A3
tetradic
#A32740 #7EA327 #27A38A #4C27A3
square
#A32740 #7EA327 #27A38A #4C27A3
split-complementary
#A32740 #27A34C #277EA3
monochromatic
#400F19 #721B2D #A32740 #CF3856 #DB6980
Accessibility & contrast
On white
7.19
#A32740 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.92
#A32740 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #A32740
7.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A32740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A32740 | 1.00 | 7.19 | 2.92 | 7.19 |
| #FFFFFF | 7.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#494740
Deuteranopia (green-blind)
#69613D
Tritanopia (blue-blind)
#B30032
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #a32740; /* rgb */ color: rgb(163, 39, 64); /* oklch */ color: oklch(47.8% 0.159 14.5);
Tailwind
colors: {
custom: {
50: '#c56c74',
500: '#a32740',
950: '#000000',
},
}SCSS
$custom: #a32740; $custom-light: #c56c74; $custom-dark: #000000;
JSON
{
"hex": "#a32740",
"rgb": {
"r": 163,
"g": 39,
"b": 64
},
"hsl": {
"h": 347.903,
"s": 61.386,
"l": 39.608
},
"oklch": {
"l": 0.47818,
"c": 0.1593,
"h": 14.5
},
"luminance": 0.09608
}Semantic roles & 50–950 ramp
primary
#A32740
secondary
#64C1AF
accent
#E4C443
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#140808
muted
#837B7B