#A0409D#A0409D

#A0409D is a mid, vivid purple. Relative luminance 0.136; OKLCH L 53.6% C 0.170 H 328.9°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#A0409D
RGB	rgb(160, 64, 157)
HSL	hsl(302, 43%, 44%)
HSV	hsv(302, 60%, 63%)
CMYK	cmyk(0%, 60%, 1.9%, 37.3%)
CIE-LAB	lab(43.62, 51.94, -32.00)
CIE-LCH	lch(43.62, 61.01, 328.36°)
OKLab	oklab(53.59% 0.1458 -0.088)
OKLCH	oklch(53.59% 0.17 328.9)
XYZ	xyz(22.4162, 13.5762, 33.3315)
Luminance	0.1358 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A0409D #40A043

analogous

#7340A0 #A0409D #A0406D

triadic

#A0409D #9DA040 #409DA0

tetradic

#A0409D #A07340 #40A043 #406DA0

square

#A0409D #A07340 #40A043 #406DA0

split-complementary

#A0409D #6DA040 #40A073

monochromatic

#491D47 #742F72 #A0409D #BF5EBC #D08ACE

Accessibility & contrast

On white

5.65

#A0409D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#A0409D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A0409D

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A0409D	#FFFFFF	#000000	##FFFFFF
##A0409D	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#375FA0

Deuteranopia (green-blind)

#576C9A

Tritanopia (blue-blind)

#A54B68

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #a0409d;
/* rgb */ color: rgb(160, 64, 157);
/* oklch */ color: oklch(53.6% 0.170 328.9);

Tailwind

colors: {
  custom: {
    50: '#bf7bba',
    500: '#a0409d',
    950: '#000000',
  },
}

SCSS

$custom: #a0409d;
$custom-light: #bf7bba;
$custom-dark: #000000;

JSON

{
  "hex": "#a0409d",
  "rgb": {
    "r": 160,
    "g": 64,
    "b": 157
  },
  "hsl": {
    "h": 301.875,
    "s": 42.857,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53585,
    "c": 0.17033,
    "h": 328.9
  },
  "luminance": 0.13575
}

Semantic roles & 50–950 ramp

primary

#A0409D

secondary

#81BB83

accent

#D35955

background

#FCF7FB

surface

#F8EEF6

border

#D1C9D0

text

#120A11

muted

#817C80

Preview Lab

Preview with #A0409D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →