#9D40AE#9D40AE

#9D40AE is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.1% C 0.184 H 321.2°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#9D40AE
RGB	rgb(157, 64, 174)
HSL	hsl(291, 46%, 47%)
HSV	hsv(291, 63%, 68%)
CMYK	cmyk(9.8%, 63.2%, 0%, 31.8%)
CIE-LAB	lab(44.08, 54.32, -41.41)
CIE-LCH	lch(44.08, 68.30, 322.68°)
OKLab	oklab(54.12% 0.1434 -0.1154)
OKLCH	oklch(54.12% 0.184 321.2)
XYZ	xyz(23.3771, 13.8920, 41.4863)
Luminance	0.1389 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9D40AE #51AE40

analogous

#6640AE #9D40AE #AE4088

triadic

#9D40AE #AE9D40 #40AE9D

tetradic

#9D40AE #AE6640 #51AE40 #4088AE

square

#9D40AE #AE6640 #51AE40 #4088AE

split-complementary

#9D40AE #88AE40 #40AE66

monochromatic

#4C1F55 #753081 #9D40AE #B765C6 #CC92D7

Accessibility & contrast

On white

5.56

#9D40AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#9D40AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9D40AE

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9D40AE	#FFFFFF	#000000	##FFFFFF
##9D40AE	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2562B1

Deuteranopia (green-blind)

#4C6CAB

Tritanopia (blue-blind)

#9E5271

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9d40ae;
/* rgb */ color: rgb(157, 64, 174);
/* oklch */ color: oklch(54.1% 0.184 321.2);

Tailwind

colors: {
  custom: {
    50: '#bd7bc7',
    500: '#9d40ae',
    950: '#000000',
  },
}

SCSS

$custom: #9d40ae;
$custom-light: #bd7bc7;
$custom-dark: #000000;

JSON

{
  "hex": "#9d40ae",
  "rgb": {
    "r": 157,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 290.727,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54121,
    "c": 0.18404,
    "h": 321.2
  },
  "luminance": 0.13891
}

Semantic roles & 50–950 ramp

primary

#9D40AE

secondary

#91C288

accent

#D65266

background

#FBF7FC

surface

#F7EEF8

border

#D0C9D1

text

#120A13

muted

#817C82

Preview Lab

Preview with #9D40AE

Body copy rendered with the generated semantic roles for this colour.

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