#9D404F#9D404F
#9D404F is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.0% C 0.124 H 12.9°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).
Color values
| HEX | #9D404F |
|---|---|
| RGB | rgb(157, 64, 79) |
| HSL | hsl(350, 42%, 43%) |
| HSV | hsv(350, 59%, 62%) |
| CMYK | cmyk(0%, 59.2%, 49.7%, 38.4%) |
| CIE-LAB | lab(40.25, 40.09, 10.86) |
| CIE-LCH | lch(40.25, 41.54, 15.16°) |
| OKLab | oklab(50.05% 0.1212 0.0277) |
| OKLCH | oklch(50.05% 0.124 12.9) |
| XYZ | xyz(17.1506, 11.4014, 8.6931) |
| Luminance | 0.1140 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Maroon
#A24857
ΔE00 2.41
Light Burgundy
#A8415B
ΔE00 3.70
Dark Rose
#B5485D
ΔE00 5.68
Rouge
#AB1239
ΔE00 7.17
Purplish Red
#B0054B
ΔE00 7.48
Raspberry (survey)
#B00149
ΔE00 7.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#9D404F #409D8E
analogous
#9D407D #9D404F #9D6040
triadic
#9D404F #4F9D40 #404F9D
tetradic
#9D404F #7D9D40 #409D8E #60409D
square
#9D404F #7D9D40 #409D8E #60409D
split-complementary
#9D404F #409D60 #407D9D
monochromatic
#461D23 #722E39 #9D404F #BD5D6D #CF8994
Accessibility & contrast
On white
6.40
#9D404F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.28
#9D404F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #9D404F
6.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##9D404F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##9D404F | 1.00 | 6.40 | 3.28 | 6.40 |
| #FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#54534F
Deuteranopia (green-blind)
#6C664D
Tritanopia (blue-blind)
#AB3346
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #9d404f; /* rgb */ color: rgb(157, 64, 79); /* oklch */ color: oklch(50.0% 0.124 12.9);
Tailwind
colors: {
custom: {
50: '#be7980',
500: '#9d404f',
950: '#000000',
},
}SCSS
$custom: #9d404f; $custom-light: #be7980; $custom-dark: #000000;
JSON
{
"hex": "#9d404f",
"rgb": {
"r": 157,
"g": 64,
"b": 79
},
"hsl": {
"h": 350.323,
"s": 42.081,
"l": 43.333
},
"oklch": {
"l": 0.5005,
"c": 0.12433,
"h": 12.9
},
"luminance": 0.11399
}Semantic roles & 50–950 ramp
primary
#9D404F
secondary
#7FB9B0
accent
#D2BE56
background
#FCF7F7
surface
#F8EEEE
border
#D1C9C9
text
#13090A
muted
#827B7C