#9D3040#9D3040
#9D3040 is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.7% C 0.144 H 16.1°. Best body text is #FFFFFF at 7.17:1 contrast (WCAG AA passes).
Color values
| HEX | #9D3040 |
|---|---|
| RGB | rgb(157, 48, 64) |
| HSL | hsl(351, 53%, 40%) |
| HSV | hsv(351, 69%, 62%) |
| CMYK | cmyk(0%, 69.4%, 59.2%, 38.4%) |
| CIE-LAB | lab(37.21, 46.06, 16.17) |
| CIE-LCH | lch(37.21, 48.82, 19.34°) |
| OKLab | oklab(47.67% 0.1381 0.0398) |
| OKLCH | oklch(47.67% 0.144 16.1) |
| XYZ | xyz(15.8885, 9.6544, 5.8763) |
| Luminance | 0.0965 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.81
Cranberry
#9E003A
ΔE00 5.35
Rose Red
#BE013C
ΔE00 6.22
Light Maroon
#A24857
ΔE00 6.26
Raspberry (survey)
#B00149
ΔE00 6.40
Purplish Red
#B0054B
ΔE00 6.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#9D3040 #309D8D
analogous
#9D3076 #9D3040 #9D5730
triadic
#9D3040 #409D30 #30409D
tetradic
#9D3040 #769D30 #309D8D #57309D
square
#9D3040 #769D30 #309D8D #57309D
split-complementary
#9D3040 #309D57 #30769D
monochromatic
#3F131A #6E222D #9D3040 #C64457 #D47381
Accessibility & contrast
On white
7.17
#9D3040 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.93
#9D3040 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #9D3040
7.17:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##9D3040 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##9D3040 | 1.00 | 7.17 | 2.93 | 7.17 |
| #FFFFFF | 7.17 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.17 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4940
Deuteranopia (green-blind)
#68603D
Tritanopia (blue-blind)
#AC1737
Achromatopsia (no color)
#585858
Design tokens & code
CSS
--color: #9d3040; /* rgb */ color: rgb(157, 48, 64); /* oklch */ color: oklch(47.7% 0.144 16.1);
Tailwind
colors: {
custom: {
50: '#c07074',
500: '#9d3040',
950: '#000000',
},
}SCSS
$custom: #9d3040; $custom-light: #c07074; $custom-dark: #000000;
JSON
{
"hex": "#9d3040",
"rgb": {
"r": 157,
"g": 48,
"b": 64
},
"hsl": {
"h": 351.193,
"s": 53.171,
"l": 40.196
},
"oklch": {
"l": 0.4767,
"c": 0.14369,
"h": 16.1
},
"luminance": 0.09652
}Semantic roles & 50–950 ramp
primary
#9D3040
secondary
#6DBCB0
accent
#DDC74B
background
#FCF7F7
surface
#F8EDED
border
#D1C8C8
text
#130808
muted
#827B7B