#9D2744#9D2744
#9D2744 is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.8% C 0.154 H 11.4°. Best body text is #FFFFFF at 7.48:1 contrast (WCAG AA passes).
Color values
| HEX | #9D2744 |
|---|---|
| RGB | rgb(157, 39, 68) |
| HSL | hsl(345, 60%, 38%) |
| HSV | hsv(345, 75%, 62%) |
| CMYK | cmyk(0%, 75.2%, 56.7%, 38.4%) |
| CIE-LAB | lab(36.06, 49.80, 12.05) |
| CIE-LCH | lch(36.06, 51.24, 13.60°) |
| OKLab | oklab(46.84% 0.1507 0.0303) |
| OKLCH | oklch(46.84% 0.154 11.4) |
| XYZ | xyz(15.6750, 9.0387, 6.3870) |
| Luminance | 0.0904 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.43
Raspberry (survey)
#B00149
ΔE00 4.11
Purplish Red
#B0054B
ΔE00 4.25
Rouge
#AB1239
ΔE00 4.31
Purple Red
#990147
ΔE00 5.55
Berry
#990F4B
ΔE00 5.58
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#9D2744 #279D80
analogous
#9D277F #9D2744 #9D4527
triadic
#9D2744 #449D27 #27449D
tetradic
#9D2744 #7F9D27 #279D80 #45279D
square
#9D2744 #7F9D27 #279D80 #45279D
split-complementary
#9D2744 #279D45 #277F9D
monochromatic
#3B0F1A #6C1B2F #9D2744 #CD355A #D96682
Accessibility & contrast
On white
7.48
#9D2744 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.81
#9D2744 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #9D2744
7.48:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##9D2744 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##9D2744 | 1.00 | 7.48 | 2.81 | 7.48 |
| #FFFFFF | 7.48 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.81 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.48 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#464544
Deuteranopia (green-blind)
#645E41
Tritanopia (blue-blind)
#AC0333
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #9d2744; /* rgb */ color: rgb(157, 39, 68); /* oklch */ color: oklch(46.8% 0.154 11.4);
Tailwind
colors: {
custom: {
50: '#c06b77',
500: '#9d2744',
950: '#000000',
},
}SCSS
$custom: #9d2744; $custom-light: #c06b77; $custom-dark: #000000;
JSON
{
"hex": "#9d2744",
"rgb": {
"r": 157,
"g": 39,
"b": 68
},
"hsl": {
"h": 345.254,
"s": 60.204,
"l": 38.431
},
"oklch": {
"l": 0.4684,
"c": 0.15372,
"h": 11.4
},
"luminance": 0.09036
}Semantic roles & 50–950 ramp
primary
#9D2744
secondary
#61BFA8
accent
#E3BC44
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B