#9D2740#9D2740

#9D2740 is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.7% C 0.153 H 13.5°. Best body text is #FFFFFF at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#9D2740
RGB	rgb(157, 39, 64)
HSL	hsl(347, 60%, 38%)
HSV	hsv(347, 75%, 62%)
CMYK	cmyk(0%, 75.2%, 59.2%, 38.4%)
CIE-LAB	lab(35.97, 49.51, 14.50)
CIE-LCH	lch(35.97, 51.58, 16.32°)
OKLab	oklab(46.74% 0.1491 0.0359)
OKLCH	oklch(46.74% 0.153 13.5)
XYZ	xyz(15.5571, 8.9915, 5.7658)
Luminance	0.0899 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9D2740 #279D84

analogous

#9D277B #9D2740 #9D4927

triadic

#9D2740 #409D27 #27409D

tetradic

#9D2740 #7B9D27 #279D84 #49279D

square

#9D2740 #7B9D27 #279D84 #49279D

split-complementary

#9D2740 #279D49 #277B9D

monochromatic

#3B0F18 #6C1B2C #9D2740 #CD3555 #D9667E

Accessibility & contrast

On white

7.51

#9D2740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#9D2740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #9D2740

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9D2740	#FFFFFF	#000000	##FFFFFF
##9D2740	1.00	7.51	2.80	7.51
#FFFFFF	7.51	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474540

Deuteranopia (green-blind)

#655D3D

Tritanopia (blue-blind)

#AC0031

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #9d2740;
/* rgb */ color: rgb(157, 39, 64);
/* oklch */ color: oklch(46.7% 0.153 13.5);

Tailwind

colors: {
  custom: {
    50: '#c06b74',
    500: '#9d2740',
    950: '#000000',
  },
}

SCSS

$custom: #9d2740;
$custom-light: #c06b74;
$custom-dark: #000000;

JSON

{
  "hex": "#9d2740",
  "rgb": {
    "r": 157,
    "g": 39,
    "b": 64
  },
  "hsl": {
    "h": 347.288,
    "s": 60.204,
    "l": 38.431
  },
  "oklch": {
    "l": 0.46743,
    "c": 0.15335,
    "h": 13.5
  },
  "luminance": 0.08989
}

Semantic roles & 50–950 ramp

primary

#9D2740

secondary

#61BFAB

accent

#E3C244

background

#FCF6F7

surface

#F8ECED

border

#D1C7C8

text

#130708

muted

#827A7B

Preview Lab

Preview with #9D2740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →