#9C404D#9C404D
#9C404D is a mid, vivid red. Relative luminance 0.113; OKLCH L 49.8% C 0.123 H 14.1°. Best body text is #FFFFFF at 6.45:1 contrast (WCAG AA passes).
Color values
| HEX | #9C404D |
|---|---|
| RGB | rgb(156, 64, 77) |
| HSL | hsl(352, 42%, 43%) |
| HSV | hsv(352, 59%, 61%) |
| CMYK | cmyk(0%, 59%, 50.6%, 38.8%) |
| CIE-LAB | lab(40.04, 39.54, 11.79) |
| CIE-LCH | lch(40.04, 41.26, 16.60°) |
| OKLab | oklab(49.84% 0.1193 0.03) |
| OKLCH | oklch(49.84% 0.123 14.1) |
| XYZ | xyz(16.8845, 11.2725, 8.3064) |
| Luminance | 0.1127 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Maroon
#A24857
ΔE00 2.77
Light Burgundy
#A8415B
ΔE00 4.33
Dark Rose
#B5485D
ΔE00 6.02
Rouge
#AB1239
ΔE00 7.00
Dusty Red
#B9484E
ΔE00 7.41
Raspberry (survey)
#B00149
ΔE00 7.79
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#9C404D #409C8F
analogous
#9C407B #9C404D #9C6140
triadic
#9C404D #4D9C40 #404D9C
tetradic
#9C404D #7B9C40 #409C8F #61409C
square
#9C404D #7B9C40 #409C8F #61409C
split-complementary
#9C404D #409C61 #407B9C
monochromatic
#451C22 #712E38 #9C404D #BC5D6A #CE8892
Accessibility & contrast
On white
6.45
#9C404D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.25
#9C404D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #9C404D
6.45:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##9C404D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##9C404D | 1.00 | 6.45 | 3.25 | 6.45 |
| #FFFFFF | 6.45 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.25 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.45 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#54534D
Deuteranopia (green-blind)
#6C654B
Tritanopia (blue-blind)
#AA3345
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #9c404d; /* rgb */ color: rgb(156, 64, 77); /* oklch */ color: oklch(49.8% 0.123 14.1);
Tailwind
colors: {
custom: {
50: '#be797e',
500: '#9c404d',
950: '#000000',
},
}SCSS
$custom: #9c404d; $custom-light: #be797e; $custom-dark: #000000;
JSON
{
"hex": "#9c404d",
"rgb": {
"r": 156,
"g": 64,
"b": 77
},
"hsl": {
"h": 351.522,
"s": 41.818,
"l": 43.137
},
"oklch": {
"l": 0.49842,
"c": 0.12303,
"h": 14.1
},
"luminance": 0.11271
}Semantic roles & 50–950 ramp
primary
#9C404D
secondary
#7FB9B1
accent
#D2C056
background
#FCF7F7
surface
#F8EEEE
border
#D1C9C9
text
#13090A
muted
#827B7C