#9C344A#9C344A
#9C344A is a mid, vivid red. Relative luminance 0.100; OKLCH L 48.2% C 0.138 H 11.3°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).
Color values
| HEX | #9C344A |
|---|---|
| RGB | rgb(156, 52, 74) |
| HSL | hsl(347, 50%, 41%) |
| HSV | hsv(347, 67%, 61%) |
| CMYK | cmyk(0%, 66.7%, 52.6%, 38.8%) |
| CIE-LAB | lab(37.88, 44.85, 10.69) |
| CIE-LCH | lch(37.88, 46.10, 13.41°) |
| OKLab | oklab(48.2% 0.1358 0.0272) |
| OKLCH | oklch(48.2% 0.138 11.3) |
| XYZ | xyz(16.1757, 10.0204, 7.5596) |
| Luminance | 0.1002 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 4.63
Light Maroon
#A24857
ΔE00 4.82
Raspberry (survey)
#B00149
ΔE00 5.41
Purplish Red
#B0054B
ΔE00 5.41
Rouge
#AB1239
ΔE00 5.62
Cranberry
#9E003A
ΔE00 5.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#9C344A #349C86
analogous
#9C347E #9C344A #9C5234
triadic
#9C344A #4A9C34 #344A9C
tetradic
#9C344A #7E9C34 #349C86 #52349C
square
#9C344A #7E9C34 #349C86 #52349C
split-complementary
#9C344A #349C52 #347E9C
monochromatic
#40151E #6E2534 #9C344A #C34A64 #D2788B
Accessibility & contrast
On white
6.99
#9C344A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.00
#9C344A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #9C344A
6.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##9C344A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##9C344A | 1.00 | 6.99 | 3.00 | 6.99 |
| #FFFFFF | 6.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4C4A
Deuteranopia (green-blind)
#676147
Tritanopia (blue-blind)
#AA223D
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #9c344a; /* rgb */ color: rgb(156, 52, 74); /* oklch */ color: oklch(48.2% 0.138 11.3);
Tailwind
colors: {
custom: {
50: '#be727c',
500: '#9c344a',
950: '#000000',
},
}SCSS
$custom: #9c344a; $custom-light: #be727c; $custom-dark: #000000;
JSON
{
"hex": "#9c344a",
"rgb": {
"r": 156,
"g": 52,
"b": 74
},
"hsl": {
"h": 347.308,
"s": 50,
"l": 40.784
},
"oklch": {
"l": 0.48204,
"c": 0.13848,
"h": 11.3
},
"luminance": 0.10018
}Semantic roles & 50–950 ramp
primary
#9C344A
secondary
#71BBAB
accent
#DABC4E
background
#FCF7F7
surface
#F8EDEE
border
#D1C8C9
text
#130809
muted
#827B7B