#9C301D#9C301D
#9C301D is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.9% C 0.147 H 32.4°. Best body text is #FFFFFF at 7.36:1 contrast (WCAG AA passes).
Color values
| HEX | #9C301D |
|---|---|
| RGB | rgb(156, 48, 29) |
| HSL | hsl(9, 69%, 36%) |
| HSV | hsv(9, 81%, 61%) |
| CMYK | cmyk(0%, 69.2%, 81.4%, 38.8%) |
| CIE-LAB | lab(36.50, 43.83, 36.36) |
| CIE-LCH | lch(36.50, 56.95, 39.68°) |
| OKLab | oklab(46.94% 0.124 0.0786) |
| OKLCH | oklch(46.94% 0.147 32.4) |
| XYZ | xyz(14.9908, 9.2728, 2.1626) |
| Luminance | 0.0927 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brownish Red
#9E3623
ΔE00 1.37
Brick
#A03623
ΔE00 1.57
Red Brown
#8B2E16
ΔE00 3.74
Burnt Red
#9F2305
ΔE00 3.75
Rust Red
#AA2704
ΔE00 4.69
Darkish Red
#A90308
ΔE00 4.70
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#9C301D #1D899C
analogous
#9C1D4A #9C301D #9C701D
triadic
#9C301D #1D9C30 #301D9C
tetradic
#9C301D #4A9C1D #1D899C #701D9C
square
#9C301D #4A9C1D #1D899C #701D9C
split-complementary
#9C301D #1D9C70 #1D4A9C
monochromatic
#35100A #682013 #9C301D #D04027 #DF6954
Accessibility & contrast
On white
7.36
#9C301D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.85
#9C301D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #9C301D
7.36:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##9C301D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##9C301D | 1.00 | 7.36 | 2.85 | 7.36 |
| #FFFFFF | 7.36 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.85 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.36 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#50471A
Deuteranopia (green-blind)
#6A5F18
Tritanopia (blue-blind)
#AC0B2D
Achromatopsia (no color)
#565656
Design tokens & code
CSS
--color: #9c301d; /* rgb */ color: rgb(156, 48, 29); /* oklch */ color: oklch(46.9% 0.147 32.4);
Tailwind
colors: {
custom: {
50: '#c16f5b',
500: '#9c301d',
950: '#000000',
},
}SCSS
$custom: #9c301d; $custom-light: #c16f5b; $custom-dark: #000000;
JSON
{
"hex": "#9c301d",
"rgb": {
"r": 156,
"g": 48,
"b": 29
},
"hsl": {
"h": 8.976,
"s": 68.649,
"l": 36.275
},
"oklch": {
"l": 0.46936,
"c": 0.1468,
"h": 32.4
},
"luminance": 0.09271
}Semantic roles & 50–950 ramp
primary
#9C301D
secondary
#52B2C2
accent
#D1EB3C
background
#FDF6F5
surface
#FAECE9
border
#D3C7C5
text
#140804
muted
#837B79