#9C301B#9C301B

#9C301B is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.9% C 0.147 H 33.0°. Best body text is #FFFFFF at 7.36:1 contrast (WCAG AA passes).

Color values

HEX	#9C301B
RGB	rgb(156, 48, 27)
HSL	hsl(10, 70%, 36%)
HSV	hsv(10, 83%, 61%)
CMYK	cmyk(0%, 69.2%, 82.7%, 38.8%)
CIE-LAB	lab(36.49, 43.77, 37.40)
CIE-LCH	lch(36.49, 57.57, 40.52°)
OKLab	oklab(46.92% 0.1234 0.0802)
OKLCH	oklch(46.92% 0.147 33)
XYZ	xyz(14.9668, 9.2632, 2.0366)
Luminance	0.0926 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9C301B #1B879C

analogous

#9C1B47 #9C301B #9C701B

triadic

#9C301B #1B9C30 #301B9C

tetradic

#9C301B #479C1B #1B879C #701B9C

square

#9C301B #479C1B #1B879C #701B9C

split-complementary

#9C301B #1B9C70 #1B479C

monochromatic

#341009 #682012 #9C301B #D04024 #E16851

Accessibility & contrast

On white

7.36

#9C301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.85

#9C301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #9C301B

7.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9C301B	#FFFFFF	#000000	##FFFFFF
##9C301B	1.00	7.36	2.85	7.36
#FFFFFF	7.36	1.00	21.00	1.00
#000000	2.85	21.00	1.00	21.00
##FFFFFF	7.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504717

Deuteranopia (green-blind)

#6A5F16

Tritanopia (blue-blind)

#AC0A2C

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #9c301b;
/* rgb */ color: rgb(156, 48, 27);
/* oklch */ color: oklch(46.9% 0.147 33.0);

Tailwind

colors: {
  custom: {
    50: '#c26f59',
    500: '#9c301b',
    950: '#000000',
  },
}

SCSS

$custom: #9c301b;
$custom-light: #c26f59;
$custom-dark: #000000;

JSON

{
  "hex": "#9c301b",
  "rgb": {
    "r": 156,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 9.767,
    "s": 70.492,
    "l": 35.882
  },
  "oklch": {
    "l": 0.46916,
    "c": 0.14718,
    "h": 33
  },
  "luminance": 0.09261
}

Semantic roles & 50–950 ramp

primary

#9C301B

secondary

#4FB1C3

accent

#D0ED3B

background

#FDF6F5

surface

#FAECE9

border

#D3C7C5

text

#140804

muted

#837B79

Preview Lab

Preview with #9C301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →