#9A1D74#9A1D74

#9A1D74 is a mid, vivid pink. Relative luminance 0.090; OKLCH L 47.2% C 0.180 H 343.8°. Best body text is #FFFFFF at 7.49:1 contrast (WCAG AA passes).

Color values

HEX	#9A1D74
RGB	rgb(154, 29, 116)
HSL	hsl(318, 68%, 36%)
HSV	hsv(318, 81%, 60%)
CMYK	cmyk(0%, 81.2%, 24.7%, 39.6%)
CIE-LAB	lab(36.01, 57.10, -18.80)
CIE-LCH	lch(36.01, 60.11, 341.78°)
OKLab	oklab(47.23% 0.1727 -0.0503)
OKLCH	oklch(47.23% 0.18 343.8)
XYZ	xyz(16.9189, 9.0116, 17.3680)
Luminance	0.0901 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9A1D74 #1D9A43

analogous

#811D9A #9A1D74 #9A1D35

triadic

#9A1D74 #749A1D #1D749A

tetradic

#9A1D74 #9A811D #1D9A43 #1D359A

square

#9A1D74 #9A811D #1D9A43 #1D359A

split-complementary

#9A1D74 #359A1D #1D9A81

monochromatic

#330A26 #66134D #9A1D74 #CE279B #DF53B4

Accessibility & contrast

On white

7.49

#9A1D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#9A1D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #9A1D74

7.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9A1D74	#FFFFFF	#000000	##FFFFFF
##9A1D74	1.00	7.49	2.80	7.49
#FFFFFF	7.49	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D4876

Deuteranopia (green-blind)

#545C71

Tritanopia (blue-blind)

#A41C47

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #9a1d74;
/* rgb */ color: rgb(154, 29, 116);
/* oklch */ color: oklch(47.2% 0.180 343.8);

Tailwind

colors: {
  custom: {
    50: '#bc699c',
    500: '#9a1d74',
    950: '#000000',
  },
}

SCSS

$custom: #9a1d74;
$custom-light: #bc699c;
$custom-dark: #000000;

JSON

{
  "hex": "#9a1d74",
  "rgb": {
    "r": 154,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 318.24,
    "s": 68.306,
    "l": 35.882
  },
  "oklch": {
    "l": 0.47227,
    "c": 0.17992,
    "h": 343.8
  },
  "luminance": 0.0901
}

Semantic roles & 50–950 ramp

primary

#9A1D74

secondary

#51C273

accent

#EB723D

background

#FCF6F9

surface

#F8ECF2

border

#D1C7CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #9A1D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →