#99729B#99729B

#99729B is a mid, moderate purple. Relative luminance 0.212; OKLCH L 60.5% C 0.076 H 324.9°. Best body text is #000000 at 5.23:1 contrast (WCAG AA passes).

Color values

HEX#99729B
RGBrgb(153, 114, 155)
HSLhsl(297, 17%, 53%)
HSVhsv(297, 26%, 61%)
CMYKcmyk(1.3%, 26.5%, 0%, 39.2%)
CIE-LABlab(53.14, 22.64, -16.17)
CIE-LCHlch(53.14, 27.83, 324.46°)
OKLaboklab(60.49% 0.0621 -0.0437)
OKLCHoklch(60.49% 0.076 324.9)
XYZxyz(25.0699, 21.1742, 33.7704)
Luminance0.2117 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#99729B #749B72
analogous
#84729B #99729B #9B7288
triadic
#99729B #9B9972 #729B99
tetradic
#99729B #9B8472 #749B72 #72889B
square
#99729B #9B8472 #749B72 #72889B
split-complementary
#99729B #889B72 #729B84
monochromatic
#553D56 #78567A #99729B #B396B4 #CDBACE

Accessibility & contrast

On white

4.01
#99729B on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.23
#99729B on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #99729B
5.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##99729B#FFFFFF#000000##000000
##99729B1.004.015.235.23
#FFFFFF4.011.0021.0021.00
#0000005.2321.001.001.00
##0000005.2321.001.001.00

Color blindness preview

Protanopia (red-blind)
#6F7C9D
Deuteranopia (green-blind)
#78819A
Tritanopia (blue-blind)
#9B7680
Achromatopsia (no color)
#7F7F7F

Design tokens & code

CSS
--color: #99729b;
/* rgb */ color: rgb(153, 114, 155);
/* oklch */ color: oklch(60.5% 0.076 324.9);
Tailwind
colors: {
  custom: {
    50: '#b79bb8',
    500: '#99729b',
    950: '#000000',
  },
}
SCSS
$custom: #99729b;
$custom-light: #b79bb8;
$custom-dark: #000000;
JSON
{
  "hex": "#99729b",
  "rgb": {
    "r": 153,
    "g": 114,
    "b": 155
  },
  "hsl": {
    "h": 297.073,
    "s": 17.012,
    "l": 52.745
  },
  "oklch": {
    "l": 0.60491,
    "c": 0.0759,
    "h": 324.9
  },
  "luminance": 0.21173
}

Semantic roles & 50–950 ramp

primary
#99729B
secondary
#ACBDAC
accent
#BA6E72
background
#FBF9FB
surface
#F6F2F6
border
#D0CCD0
text
#110E11
muted
#807E80

Preview Lab

Preview with #99729B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#99729B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva