#994D78#994D78

#994D78 is a mid, moderate pink. Relative luminance 0.134; OKLCH L 52.7% C 0.114 H 346.7°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#994D78
RGB	rgb(153, 77, 120)
HSL	hsl(326, 33%, 45%)
HSV	hsv(326, 50%, 60%)
CMYK	cmyk(0%, 49.7%, 21.6%, 40%)
CIE-LAB	lab(43.42, 37.18, -10.00)
CIE-LCH	lch(43.42, 38.50, 344.94°)
OKLab	oklab(52.71% 0.1112 -0.0263)
OKLCH	oklch(52.71% 0.114 346.7)
XYZ	xyz(19.1814, 13.4376, 19.3491)
Luminance	0.1344 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#994D78 #4D996E

analogous

#944D99 #994D78 #994D52

triadic

#994D78 #78994D #4D7899

tetradic

#994D78 #99944D #4D996E #4D5299

square

#994D78 #99944D #4D996E #4D5299

split-complementary

#994D78 #52994D #4D9994

monochromatic

#482438 #703958 #994D78 #B66D96 #CA96B4

Accessibility & contrast

On white

5.70

#994D78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#994D78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #994D78

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##994D78	#FFFFFF	#000000	##FFFFFF
##994D78	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545F79

Deuteranopia (green-blind)

#686B76

Tritanopia (blue-blind)

#A24C5D

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #994d78;
/* rgb */ color: rgb(153, 77, 120);
/* oklch */ color: oklch(52.7% 0.114 346.7);

Tailwind

colors: {
  custom: {
    50: '#b9819f',
    500: '#994d78',
    950: '#000000',
  },
}

SCSS

$custom: #994d78;
$custom-light: #b9819f;
$custom-dark: #000000;

JSON

{
  "hex": "#994d78",
  "rgb": {
    "r": 153,
    "g": 77,
    "b": 120
  },
  "hsl": {
    "h": 326.053,
    "s": 33.043,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52706,
    "c": 0.11422,
    "h": 346.7
  },
  "luminance": 0.13436
}

Semantic roles & 50–950 ramp

primary

#994D78

secondary

#8BB79E

accent

#C98D5F

background

#FBF8F9

surface

#F6EFF2

border

#D0CACC

text

#120A0E

muted

#817C7E

Preview Lab

Preview with #994D78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →