#9944BF#9944BF

#9944BF is a mid, vivid purple. Relative luminance 0.147; OKLCH L 55.1% C 0.193 H 313.7°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#9944BF
RGB	rgb(153, 68, 191)
HSL	hsl(281, 49%, 51%)
HSV	hsv(281, 64%, 75%)
CMYK	cmyk(19.9%, 64.4%, 0%, 25.1%)
CIE-LAB	lab(45.18, 54.97, -49.66)
CIE-LCH	lch(45.18, 74.08, 317.91°)
OKLab	oklab(55.12% 0.1335 -0.1396)
OKLCH	oklch(55.12% 0.193 313.7)
XYZ	xyz(24.6064, 14.6689, 50.8153)
Luminance	0.1467 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9944BF #6ABF44

analogous

#5B44BF #9944BF #BF44A8

triadic

#9944BF #BF9944 #44BF99

tetradic

#9944BF #BF5B44 #6ABF44 #44A8BF

square

#9944BF #BF5B44 #6ABF44 #44A8BF

split-complementary

#9944BF #A8BF44 #44BF5B

monochromatic

#512366 #753293 #9944BF #B272CF #CB9FDE

Accessibility & contrast

On white

5.34

#9944BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#9944BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9944BF

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9944BF	#FFFFFF	#000000	##FFFFFF
##9944BF	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0966C3

Deuteranopia (green-blind)

#3E6DBC

Tritanopia (blue-blind)

#955B7B

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #9944bf;
/* rgb */ color: rgb(153, 68, 191);
/* oklch */ color: oklch(55.1% 0.193 313.7);

Tailwind

colors: {
  custom: {
    50: '#ba7dd3',
    500: '#9944bf',
    950: '#000000',
  },
}

SCSS

$custom: #9944bf;
$custom-light: #ba7dd3;
$custom-dark: #000000;

JSON

{
  "hex": "#9944bf",
  "rgb": {
    "r": 153,
    "g": 68,
    "b": 191
  },
  "hsl": {
    "h": 281.463,
    "s": 49.004,
    "l": 50.784
  },
  "oklch": {
    "l": 0.55121,
    "c": 0.1932,
    "h": 313.7
  },
  "luminance": 0.14668
}

Semantic roles & 50–950 ramp

primary

#9944BF

secondary

#A5CB94

accent

#D94F7A

background

#FBF7FD

surface

#F7EEFA

border

#D0C9D3

text

#120A14

muted

#817C83

Preview Lab

Preview with #9944BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →