#99434C#99434C

#99434C is a mid, moderate red. Relative luminance 0.113; OKLCH L 49.8% C 0.115 H 15.8°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#99434C
RGB	rgb(153, 67, 76)
HSL	hsl(354, 39%, 43%)
HSV	hsv(354, 56%, 60%)
CMYK	cmyk(0%, 56.2%, 50.3%, 40%)
CIE-LAB	lab(40.10, 36.84, 12.42)
CIE-LCH	lch(40.10, 38.88, 18.64°)
OKLab	oklab(49.79% 0.111 0.0315)
OKLCH	oklch(49.79% 0.115 15.8)
XYZ	xyz(16.4497, 11.3103, 8.1529)
Luminance	0.1131 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99434C #439990

analogous

#994377 #99434C #996543

triadic

#99434C #4C9943 #434C99

tetradic

#99434C #779943 #439990 #654399

square

#99434C #779943 #439990 #654399

split-complementary

#99434C #439965 #437799

monochromatic

#441E22 #6E3037 #99434C #B96069 #CC8A91

Accessibility & contrast

On white

6.44

#99434C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#99434C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #99434C

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99434C	#FFFFFF	#000000	##FFFFFF
##99434C	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56544C

Deuteranopia (green-blind)

#6C654A

Tritanopia (blue-blind)

#A63747

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #99434c;
/* rgb */ color: rgb(153, 67, 76);
/* oklch */ color: oklch(49.8% 0.115 15.8);

Tailwind

colors: {
  custom: {
    50: '#bb7a7d',
    500: '#99434c',
    950: '#000000',
  },
}

SCSS

$custom: #99434c;
$custom-light: #bb7a7d;
$custom-dark: #000000;

JSON

{
  "hex": "#99434c",
  "rgb": {
    "r": 153,
    "g": 67,
    "b": 76
  },
  "hsl": {
    "h": 353.721,
    "s": 39.091,
    "l": 43.137
  },
  "oklch": {
    "l": 0.49785,
    "c": 0.11535,
    "h": 15.8
  },
  "luminance": 0.11308
}

Semantic roles & 50–950 ramp

primary

#99434C

secondary

#81B7B1

accent

#CFC359

background

#FCF7F7

surface

#F8EEEE

border

#D1C9C9

text

#120909

muted

#817B7B

Preview Lab

Preview with #99434C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →