#99404C#99404C

#99404C is a mid, moderate red. Relative luminance 0.110; OKLCH L 49.3% C 0.119 H 14.3°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#99404C
RGB	rgb(153, 64, 76)
HSL	hsl(352, 41%, 43%)
HSV	hsv(352, 58%, 60%)
CMYK	cmyk(0%, 58.2%, 50.3%, 40%)
CIE-LAB	lab(39.52, 38.35, 11.62)
CIE-LCH	lch(39.52, 40.08, 16.86°)
OKLab	oklab(49.35% 0.1157 0.0296)
OKLCH	oklch(49.35% 0.119 14.3)
XYZ	xyz(16.2760, 10.9628, 8.0950)
Luminance	0.1096 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99404C #40998D

analogous

#994079 #99404C #996040

triadic

#99404C #4C9940 #404C99

tetradic

#99404C #799940 #40998D #604099

square

#99404C #799940 #40998D #604099

split-complementary

#99404C #409960 #407999

monochromatic

#431C21 #6E2E37 #99404C #BB5C68 #CD8790

Accessibility & contrast

On white

6.58

#99404C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#99404C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #99404C

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99404C	#FFFFFF	#000000	##FFFFFF
##99404C	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54524C

Deuteranopia (green-blind)

#6A644A

Tritanopia (blue-blind)

#A63345

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #99404c;
/* rgb */ color: rgb(153, 64, 76);
/* oklch */ color: oklch(49.3% 0.119 14.3);

Tailwind

colors: {
  custom: {
    50: '#bb787d',
    500: '#99404c',
    950: '#000000',
  },
}

SCSS

$custom: #99404c;
$custom-light: #bb787d;
$custom-dark: #000000;

JSON

{
  "hex": "#99404c",
  "rgb": {
    "r": 153,
    "g": 64,
    "b": 76
  },
  "hsl": {
    "h": 351.91,
    "s": 41.014,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49348,
    "c": 0.11945,
    "h": 14.3
  },
  "luminance": 0.10961
}

Semantic roles & 50–950 ramp

primary

#99404C

secondary

#7EB7AF

accent

#D1C057

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#120909

muted

#817B7B

Preview Lab

Preview with #99404C

Body copy rendered with the generated semantic roles for this colour.

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