#99354D#99354D

#99354D is a mid, vivid red. Relative luminance 0.099; OKLCH L 47.9% C 0.134 H 9.2°. Best body text is #FFFFFF at 7.07:1 contrast (WCAG AA passes).

Color values

HEX	#99354D
RGB	rgb(153, 53, 77)
HSL	hsl(346, 49%, 40%)
HSV	hsv(346, 65%, 60%)
CMYK	cmyk(0%, 65.4%, 49.7%, 40%)
CIE-LAB	lab(37.58, 43.67, 8.30)
CIE-LCH	lch(37.58, 44.45, 10.75°)
OKLab	oklab(47.91% 0.1327 0.0214)
OKLCH	oklch(47.91% 0.134 9.2)
XYZ	xyz(15.7508, 9.8563, 8.0928)
Luminance	0.0985 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99354D #359981

analogous

#99357F #99354D #994F35

triadic

#99354D #4D9935 #354D99

tetradic

#99354D #7F9935 #359981 #4F3599

square

#99354D #7F9935 #359981 #4F3599

split-complementary

#99354D #35994F #357F99

monochromatic

#3E161F #6C2536 #99354D #C14B67 #D0788D

Accessibility & contrast

On white

7.07

#99354D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#99354D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99354D

7.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99354D	#FFFFFF	#000000	##FFFFFF
##99354D	1.00	7.07	2.97	7.07
#FFFFFF	7.07	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4C4D

Deuteranopia (green-blind)

#65604B

Tritanopia (blue-blind)

#A7263E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #99354d;
/* rgb */ color: rgb(153, 53, 77);
/* oklch */ color: oklch(47.9% 0.134 9.2);

Tailwind

colors: {
  custom: {
    50: '#bc727e',
    500: '#99354d',
    950: '#000000',
  },
}

SCSS

$custom: #99354d;
$custom-light: #bc727e;
$custom-dark: #000000;

JSON

{
  "hex": "#99354d",
  "rgb": {
    "r": 153,
    "g": 53,
    "b": 77
  },
  "hsl": {
    "h": 345.6,
    "s": 48.544,
    "l": 40.392
  },
  "oklch": {
    "l": 0.47907,
    "c": 0.13437,
    "h": 9.2
  },
  "luminance": 0.09854
}

Semantic roles & 50–950 ramp

primary

#99354D

secondary

#71B9A8

accent

#D8B750

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#13080A

muted

#827B7C

Preview Lab

Preview with #99354D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →