#99348D#99348D

#99348D is a mid, vivid purple. Relative luminance 0.112; OKLCH L 50.4% C 0.170 H 332.8°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#99348D
RGB	rgb(153, 52, 141)
HSL	hsl(307, 49%, 40%)
HSV	hsv(307, 66%, 60%)
CMYK	cmyk(0%, 66%, 7.8%, 40%)
CIE-LAB	lab(39.84, 52.56, -28.34)
CIE-LCH	lch(39.84, 59.72, 331.66°)
OKLab	oklab(50.35% 0.1512 -0.0776)
OKLCH	oklch(50.35% 0.17 332.8)
XYZ	xyz(19.1726, 11.1529, 26.3371)
Luminance	0.1115 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99348D #349940

analogous

#733499 #99348D #99345A

triadic

#99348D #8D9934 #348D99

tetradic

#99348D #997334 #349940 #345A99

square

#99348D #997334 #349940 #345A99

split-complementary

#99348D #5A9934 #349973

monochromatic

#3E1539 #6B2463 #99348D #C149B3 #D177C6

Accessibility & contrast

On white

6.50

#99348D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#99348D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #99348D

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99348D	#FFFFFF	#000000	##FFFFFF
##99348D	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305590

Deuteranopia (green-blind)

#53638A

Tritanopia (blue-blind)

#A03D5C

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #99348d;
/* rgb */ color: rgb(153, 52, 141);
/* oklch */ color: oklch(50.4% 0.170 332.8);

Tailwind

colors: {
  custom: {
    50: '#ba73ae',
    500: '#99348d',
    950: '#000000',
  },
}

SCSS

$custom: #99348d;
$custom-light: #ba73ae;
$custom-dark: #000000;

JSON

{
  "hex": "#99348d",
  "rgb": {
    "r": 153,
    "g": 52,
    "b": 141
  },
  "hsl": {
    "h": 307.129,
    "s": 49.268,
    "l": 40.196
  },
  "oklch": {
    "l": 0.50354,
    "c": 0.16997,
    "h": 332.8
  },
  "luminance": 0.11151
}

Semantic roles & 50–950 ramp

primary

#99348D

secondary

#70B978

accent

#D95F4F

background

#FBF7FA

surface

#F7EDF4

border

#D0C8CE

text

#120910

muted

#817B7F

Preview Lab

Preview with #99348D

Body copy rendered with the generated semantic roles for this colour.

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