#99343F#99343F

#99343F is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.4% C 0.135 H 17.6°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#99343F
RGB	rgb(153, 52, 63)
HSL	hsl(353, 49%, 40%)
HSV	hsv(353, 66%, 60%)
CMYK	cmyk(0%, 66%, 58.8%, 40%)
CIE-LAB	lab(37.09, 42.92, 16.51)
CIE-LCH	lch(37.09, 45.98, 21.04°)
OKLab	oklab(47.44% 0.1284 0.0407)
OKLCH	oklch(47.44% 0.135 17.6)
XYZ	xyz(15.2635, 9.5892, 5.7488)
Luminance	0.0959 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99343F #34998E

analogous

#993472 #99343F #995B34

triadic

#99343F #3F9934 #343F99

tetradic

#99343F #729934 #34998E #5B3499

square

#99343F #729934 #34998E #5B3499

split-complementary

#99343F #34995B #347299

monochromatic

#3E1519 #6B242C #99343F #C14956 #D17781

Accessibility & contrast

On white

7.20

#99343F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#99343F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99343F

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99343F	#FFFFFF	#000000	##FFFFFF
##99343F	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A3F

Deuteranopia (green-blind)

#675F3C

Tritanopia (blue-blind)

#A72039

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #99343f;
/* rgb */ color: rgb(153, 52, 63);
/* oklch */ color: oklch(47.4% 0.135 17.6);

Tailwind

colors: {
  custom: {
    50: '#bd7173',
    500: '#99343f',
    950: '#000000',
  },
}

SCSS

$custom: #99343f;
$custom-light: #bd7173;
$custom-dark: #000000;

JSON

{
  "hex": "#99343f",
  "rgb": {
    "r": 153,
    "g": 52,
    "b": 63
  },
  "hsl": {
    "h": 353.465,
    "s": 49.268,
    "l": 40.196
  },
  "oklch": {
    "l": 0.47437,
    "c": 0.13463,
    "h": 17.6
  },
  "luminance": 0.09587
}

Semantic roles & 50–950 ramp

primary

#99343F

secondary

#70B9B1

accent

#D9CA4F

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #99343F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →