#99343D#99343D

#99343D is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.4% C 0.135 H 18.8°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#99343D
RGB	rgb(153, 52, 61)
HSL	hsl(355, 49%, 40%)
HSV	hsv(355, 66%, 60%)
CMYK	cmyk(0%, 66%, 60.1%, 40%)
CIE-LAB	lab(37.05, 42.77, 17.72)
CIE-LCH	lch(37.05, 46.29, 22.51°)
OKLab	oklab(47.39% 0.1275 0.0433)
OKLCH	oklch(47.39% 0.135 18.8)
XYZ	xyz(15.2086, 9.5673, 5.4598)
Luminance	0.0956 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99343D #349990

analogous

#993470 #99343D #995D34

triadic

#99343D #3D9934 #343D99

tetradic

#99343D #709934 #349990 #5D3499

square

#99343D #709934 #349990 #5D3499

split-complementary

#99343D #34995D #347099

monochromatic

#3E1519 #6B242B #99343D #C14954 #D1777F

Accessibility & contrast

On white

7.21

#99343D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#99343D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99343D

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99343D	#FFFFFF	#000000	##FFFFFF
##99343D	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A3D

Deuteranopia (green-blind)

#675F3A

Tritanopia (blue-blind)

#A71F38

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #99343d;
/* rgb */ color: rgb(153, 52, 61);
/* oklch */ color: oklch(47.4% 0.135 18.8);

Tailwind

colors: {
  custom: {
    50: '#bd7172',
    500: '#99343d',
    950: '#000000',
  },
}

SCSS

$custom: #99343d;
$custom-light: #bd7172;
$custom-dark: #000000;

JSON

{
  "hex": "#99343d",
  "rgb": {
    "r": 153,
    "g": 52,
    "b": 61
  },
  "hsl": {
    "h": 354.653,
    "s": 49.268,
    "l": 40.196
  },
  "oklch": {
    "l": 0.47394,
    "c": 0.13469,
    "h": 18.8
  },
  "luminance": 0.09565
}

Semantic roles & 50–950 ramp

primary

#99343D

secondary

#70B9B3

accent

#D9CD4F

background

#FCF7F6

surface

#F8EDEC

border

#D1C8C7

text

#130808

muted

#827B7B

Preview Lab

Preview with #99343D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →