#99343C#99343C

#99343C is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.4% C 0.135 H 19.4°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#99343C
RGB	rgb(153, 52, 60)
HSL	hsl(355, 49%, 40%)
HSV	hsv(355, 66%, 60%)
CMYK	cmyk(0%, 66%, 60.8%, 40%)
CIE-LAB	lab(37.03, 42.69, 18.33)
CIE-LCH	lch(37.03, 46.46, 23.23°)
OKLab	oklab(47.37% 0.1271 0.0447)
OKLCH	oklch(47.37% 0.135 19.4)
XYZ	xyz(15.1819, 9.5566, 5.3192)
Luminance	0.0955 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99343C #349991

analogous

#99346E #99343C #995F34

triadic

#99343C #3C9934 #343C99

tetradic

#99343C #6E9934 #349991 #5F3499

square

#99343C #6E9934 #349991 #5F3499

split-complementary

#99343C #34995F #346E99

monochromatic

#3E1518 #6B242A #99343C #C14953 #D1777E

Accessibility & contrast

On white

7.21

#99343C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#99343C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99343C

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99343C	#FFFFFF	#000000	##FFFFFF
##99343C	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4A3C

Deuteranopia (green-blind)

#675F39

Tritanopia (blue-blind)

#A81F38

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #99343c;
/* rgb */ color: rgb(153, 52, 60);
/* oklch */ color: oklch(47.4% 0.135 19.4);

Tailwind

colors: {
  custom: {
    50: '#bd7171',
    500: '#99343c',
    950: '#000000',
  },
}

SCSS

$custom: #99343c;
$custom-light: #bd7171;
$custom-dark: #000000;

JSON

{
  "hex": "#99343c",
  "rgb": {
    "r": 153,
    "g": 52,
    "b": 60
  },
  "hsl": {
    "h": 355.248,
    "s": 49.268,
    "l": 40.196
  },
  "oklch": {
    "l": 0.47372,
    "c": 0.13474,
    "h": 19.4
  },
  "luminance": 0.09555
}

Semantic roles & 50–950 ramp

primary

#99343C

secondary

#70B9B3

accent

#D9CE4F

background

#FCF7F6

surface

#F8EDEC

border

#D1C8C7

text

#130807

muted

#827B7A

Preview Lab

Preview with #99343C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →