#99301F#99301F

#99301F is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.4% C 0.143 H 31.8°. Best body text is #FFFFFF at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#99301F
RGB	rgb(153, 48, 31)
HSL	hsl(8, 66%, 36%)
HSV	hsv(8, 80%, 60%)
CMYK	cmyk(0%, 68.6%, 79.7%, 40%)
CIE-LAB	lab(35.96, 42.85, 34.54)
CIE-LCH	lch(35.96, 55.04, 38.87°)
OKLab	oklab(46.43% 0.1217 0.0755)
OKLCH	oklch(46.43% 0.143 31.8)
XYZ	xyz(14.4428, 8.9873, 2.2703)
Luminance	0.0898 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99301F #1F8899

analogous

#991F4B #99301F #996D1F

triadic

#99301F #1F9930 #301F99

tetradic

#99301F #4B991F #1F8899 #6D1F99

square

#99301F #4B991F #1F8899 #6D1F99

split-complementary

#99301F #1F996D #1F4B99

monochromatic

#33100A #662015 #99301F #CC4029 #DD6956

Accessibility & contrast

On white

7.51

#99301F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#99301F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99301F

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99301F	#FFFFFF	#000000	##FFFFFF
##99301F	1.00	7.51	2.80	7.51
#FFFFFF	7.51	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E461C

Deuteranopia (green-blind)

#685D1B

Tritanopia (blue-blind)

#A90E2D

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #99301f;
/* rgb */ color: rgb(153, 48, 31);
/* oklch */ color: oklch(46.4% 0.143 31.8);

Tailwind

colors: {
  custom: {
    50: '#bf6e5c',
    500: '#99301f',
    950: '#000000',
  },
}

SCSS

$custom: #99301f;
$custom-light: #bf6e5c;
$custom-dark: #000000;

JSON

{
  "hex": "#99301f",
  "rgb": {
    "r": 153,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 8.361,
    "s": 66.304,
    "l": 36.078
  },
  "oklch": {
    "l": 0.46429,
    "c": 0.14317,
    "h": 31.8
  },
  "luminance": 0.08985
}

Semantic roles & 50–950 ramp

primary

#99301F

secondary

#54B1C0

accent

#D1E93F

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #99301F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →