#99301D#99301D

#99301D is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.4% C 0.144 H 32.5°. Best body text is #FFFFFF at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#99301D
RGB	rgb(153, 48, 29)
HSL	hsl(9, 68%, 36%)
HSV	hsv(9, 81%, 60%)
CMYK	cmyk(0%, 68.6%, 81%, 40%)
CIE-LAB	lab(35.94, 42.78, 35.61)
CIE-LCH	lch(35.94, 55.66, 39.78°)
OKLab	oklab(46.41% 0.1211 0.0772)
OKLCH	oklch(46.41% 0.144 32.5)
XYZ	xyz(14.4172, 8.9771, 2.1358)
Luminance	0.0897 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99301D #1D8699

analogous

#991D48 #99301D #996E1D

triadic

#99301D #1D9930 #301D99

tetradic

#99301D #48991D #1D8699 #6E1D99

square

#99301D #48991D #1D8699 #6E1D99

split-complementary

#99301D #1D996E #1D4899

monochromatic

#321009 #662013 #99301D #CC4027 #DE6852

Accessibility & contrast

On white

7.51

#99301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#99301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99301D

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99301D	#FFFFFF	#000000	##FFFFFF
##99301D	1.00	7.51	2.79	7.51
#FFFFFF	7.51	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E461A

Deuteranopia (green-blind)

#685D18

Tritanopia (blue-blind)

#A90E2C

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #99301d;
/* rgb */ color: rgb(153, 48, 29);
/* oklch */ color: oklch(46.4% 0.144 32.5);

Tailwind

colors: {
  custom: {
    50: '#bf6e5b',
    500: '#99301d',
    950: '#000000',
  },
}

SCSS

$custom: #99301d;
$custom-light: #bf6e5b;
$custom-dark: #000000;

JSON

{
  "hex": "#99301d",
  "rgb": {
    "r": 153,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 9.194,
    "s": 68.132,
    "l": 35.686
  },
  "oklch": {
    "l": 0.46408,
    "c": 0.14357,
    "h": 32.5
  },
  "luminance": 0.08975
}

Semantic roles & 50–950 ramp

primary

#99301D

secondary

#51B0C1

accent

#D0EB3D

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #99301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →