#99301C#99301C

#99301C is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.4% C 0.144 H 32.9°. Best body text is #FFFFFF at 7.52:1 contrast (WCAG AA passes).

Color values

HEX	#99301C
RGB	rgb(153, 48, 28)
HSL	hsl(10, 69%, 35%)
HSV	hsv(10, 82%, 60%)
CMYK	cmyk(0%, 68.6%, 81.7%, 40%)
CIE-LAB	lab(35.93, 42.74, 36.14)
CIE-LCH	lch(35.93, 55.97, 40.22°)
OKLab	oklab(46.4% 0.1208 0.078)
OKLCH	oklch(46.4% 0.144 32.9)
XYZ	xyz(14.4051, 8.9722, 2.0717)
Luminance	0.0897 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99301C #1C8599

analogous

#991C46 #99301C #996E1C

triadic

#99301C #1C9930 #301C99

tetradic

#99301C #46991C #1C8599 #6E1C99

square

#99301C #46991C #1C8599 #6E1C99

split-complementary

#99301C #1C996E #1C4699

monochromatic

#321009 #652013 #99301C #CD4025 #DF6750

Accessibility & contrast

On white

7.52

#99301C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#99301C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99301C

7.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99301C	#FFFFFF	#000000	##FFFFFF
##99301C	1.00	7.52	2.79	7.52
#FFFFFF	7.52	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4619

Deuteranopia (green-blind)

#685D17

Tritanopia (blue-blind)

#A90E2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #99301c;
/* rgb */ color: rgb(153, 48, 28);
/* oklch */ color: oklch(46.4% 0.144 32.9);

Tailwind

colors: {
  custom: {
    50: '#bf6e5a',
    500: '#99301c',
    950: '#000000',
  },
}

SCSS

$custom: #99301c;
$custom-light: #bf6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#99301c",
  "rgb": {
    "r": 153,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 9.6,
    "s": 69.061,
    "l": 35.49
  },
  "oklch": {
    "l": 0.46398,
    "c": 0.14376,
    "h": 32.9
  },
  "luminance": 0.0897
}

Semantic roles & 50–950 ramp

primary

#99301C

secondary

#4FAFC2

accent

#D0EC3C

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #99301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →