#99301B#99301B

#99301B is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.4% C 0.144 H 33.2°. Best body text is #FFFFFF at 7.52:1 contrast (WCAG AA passes).

Color values

HEX	#99301B
RGB	rgb(153, 48, 27)
HSL	hsl(10, 70%, 35%)
HSV	hsv(10, 82%, 60%)
CMYK	cmyk(0%, 68.6%, 82.4%, 40%)
CIE-LAB	lab(35.92, 42.71, 36.66)
CIE-LCH	lch(35.92, 56.29, 40.65°)
OKLab	oklab(46.39% 0.1205 0.0788)
OKLCH	oklch(46.39% 0.144 33.2)
XYZ	xyz(14.3933, 8.9675, 2.0097)
Luminance	0.0896 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99301B #1B8499

analogous

#991B45 #99301B #996F1B

triadic

#99301B #1B9930 #301B99

tetradic

#99301B #45991B #1B8499 #6F1B99

square

#99301B #45991B #1B8499 #6F1B99

split-complementary

#99301B #1B996F #1B4599

monochromatic

#310F09 #652012 #99301B #CD4024 #E0674F

Accessibility & contrast

On white

7.52

#99301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#99301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99301B

7.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99301B	#FFFFFF	#000000	##FFFFFF
##99301B	1.00	7.52	2.79	7.52
#FFFFFF	7.52	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4618

Deuteranopia (green-blind)

#695D16

Tritanopia (blue-blind)

#A90D2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #99301b;
/* rgb */ color: rgb(153, 48, 27);
/* oklch */ color: oklch(46.4% 0.144 33.2);

Tailwind

colors: {
  custom: {
    50: '#bf6e59',
    500: '#99301b',
    950: '#000000',
  },
}

SCSS

$custom: #99301b;
$custom-light: #bf6e59;
$custom-dark: #000000;

JSON

{
  "hex": "#99301b",
  "rgb": {
    "r": 153,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 10,
    "s": 70,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46388,
    "c": 0.14395,
    "h": 33.2
  },
  "luminance": 0.08965
}

Semantic roles & 50–950 ramp

primary

#99301B

secondary

#4EAFC2

accent

#CFED3B

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140803

muted

#827B78

Preview Lab

Preview with #99301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →