#99273C#99273C
#99273C is a mid, vivid red. Relative luminance 0.086; OKLCH L 45.9% C 0.149 H 15.1°. Best body text is #FFFFFF at 7.75:1 contrast (WCAG AA passes).
Color values
| HEX | #99273C |
|---|---|
| RGB | rgb(153, 39, 60) |
| HSL | hsl(349, 59%, 38%) |
| HSV | hsv(349, 75%, 60%) |
| CMYK | cmyk(0%, 74.5%, 60.8%, 40%) |
| CIE-LAB | lab(35.11, 47.98, 15.78) |
| CIE-LCH | lch(35.11, 50.50, 18.20°) |
| OKLab | oklab(45.93% 0.144 0.0387) |
| OKLCH | oklch(45.93% 0.149 15.1) |
| XYZ | xyz(14.6795, 8.5517, 5.1518) |
| Luminance | 0.0855 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.58
Cranberry
#9E003A
ΔE00 3.75
Red Wine
#8C0034
ΔE00 5.63
Raspberry (survey)
#B00149
ΔE00 5.94
Purplish Red
#B0054B
ΔE00 6.22
Rose Red
#BE013C
ΔE00 6.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#99273C #279984
analogous
#992775 #99273C #994B27
triadic
#99273C #3C9927 #273C99
tetradic
#99273C #759927 #279984 #4B2799
square
#99273C #759927 #279984 #4B2799
split-complementary
#99273C #27994B #277599
monochromatic
#370E16 #681B29 #99273C #CA334F #D76379
Accessibility & contrast
On white
7.75
#99273C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.71
#99273C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #99273C
7.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##99273C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##99273C | 1.00 | 7.75 | 2.71 | 7.75 |
| #FFFFFF | 7.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.71 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#46433C
Deuteranopia (green-blind)
#635B39
Tritanopia (blue-blind)
#A80230
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #99273c; /* rgb */ color: rgb(153, 39, 60); /* oklch */ color: oklch(45.9% 0.149 15.1);
Tailwind
colors: {
custom: {
50: '#bd6b71',
500: '#99273c',
950: '#000000',
},
}SCSS
$custom: #99273c; $custom-light: #bd6b71; $custom-dark: #000000;
JSON
{
"hex": "#99273c",
"rgb": {
"r": 153,
"g": 39,
"b": 60
},
"hsl": {
"h": 348.947,
"s": 59.375,
"l": 37.647
},
"oklch": {
"l": 0.45935,
"c": 0.1491,
"h": 15.1
},
"luminance": 0.0855
}Semantic roles & 50–950 ramp
primary
#99273C
secondary
#5FBDAC
accent
#E3C645
background
#FCF6F6
surface
#F8ECEC
border
#D1C7C7
text
#130707
muted
#827A7A